The continuing rise of social media has transformed how patients are seeking medical guidance, including turning to patient influencers and patient social media groups. Improve your success on key social media platforms by knowing how reach online influencers and patients directly. Take away specific strategies to:
- Apply social media listening to determine and to proactively respond to common concerns
- Access new patients on social media: what’s permissible and tactics to maximize your reach
- Build connections with viewers: how to develop engaging, personal stories to build trust
- Market safely: ethical and regulatory issues you need to know
Improve your social media marketing strategies to connect with influencers, to win new patients and to spread accurate healthcare information.