DAY 2

Gain insight into today’s sessions so you can get the most out of your conference experience.

Explore how PAAB’s development of an AI regulatory model is poised to revolutionize the pace of advertising approvals, without sacrificing quality, compliance and trust. Unpack the unique challenges and opportunities of integrating AI into the regulatory pathway in Canada.

Take away specific insights to:

• Navigate the intersection of AI-assisted regulatory review and ensuring ethical, accurate, and responsible promotional activities in line with regulatory standards
• Understand how the PAAB AI model is designed to support rapid, consistent, and compliant review of advertising materials, and how this shift will enable marketers to pivot faster and adapt to emerging needs
• Explore practical strategies to leverage compliant AI-driven communication tools that engage healthcare professionals and patients, while avoiding regulatory pitfalls
• Participate in a forward-thinking discussion on the collaborative role of PAAB and industry in shaping an AI-enabled future that supports innovation without compromising regulatory integrity.

Optimizing through AI doesn’t have to mean sacrificing trust, credibility, and regulatory compliance.           

Embrace a patient engagement model, transforming business and commercial strategies in the pharmaceutical industry. Master the success factors to:

• Leverage patient insights to tailor market strategies that prioritize individual needs and outcomes.
• Optimize the patient voice and personalized content to engage patients effectively and build trust.
• Examine successful case studies of patient-centric initiatives and identify key challenges to avoid.

Discover how actionable real-world diagnostic data can drive impactful patient outcomes in the pharma industry. Key applications include:

• Enhancing clinical decisions and improving market access.
• Facilitating early disease detection and fostering collaborative care.
• Predicting disease progression and optimizing treatment plans with machine learning algorithms.

Leverage real-world insights and advanced analytics to transform patient outcomes, enhance strategic decision-making, and stay ahead in the competitive pharma landscape

Take a deep dive down the innovation rabbit hole in one of our tech-focused roundtable discussions. Share common challenges and best practices with your pharma marketing and sales peers on a topic of your choosing.

TECHNOLOGY

1. AI Integration
2. Data Analytics
3. Digital Transformation
4. Personalization Tech
5. Compliance Automation
6. How Canadian Pharma can shift to become the Global Digital & Data Standard

STRATEGY

1. Brand Positioning
2. Customer Segmentation
3. Omnichannel Strategy
4. Leadership Alignment
5. ROI Measurement

A panel discussion with industry innovators about how the pharma model has adjusted to get to this point, and the changes that can be made to evolve to the next stage.

• Hyper-targeted engagement: Learn how advanced geospatial and behavioral data can be used to build privacy-compliant, high-intent digital audiences, enabling marketers to reach HCPs and consumers/patients with unmatched precision.
• AI-enhanced audience intelligence: Discover how artificial intelligence analyzes browsing behavior to reveal audience intent and interests. When integrated with geographic fencing algorithms, this intelligence -sharpens audience definition—delivering hyper-refined groups for more precise message delivery.
• From Data to Action: Explore how real-world applications of this approach are transforming pharma marketing strategies—delivering scalable, repeatable, and insight-driven impact.

Deepen your understanding of the patient perspective and their expectations from pharmaceutical and biotech companies. Source practical tips to:

• Explore what patients value most from pharma and biotech companies, including transparency, personalized care, and accessible information.
• Discuss how companies can integrate patient feedback into their drug development, marketing, and support strategies.
• Highlight real-world examples of patient-centric initiatives that have resonated with communities and extract lessons learned from past challenges.

Improve your understanding of the patient voice and how to shape strategies that prioritize their needs, build trust, and encourage long-term loyalty.

Every new medicine carries the promise of changing lives, but that promise depends on whether physicians have the knowledge and confidence to use it.

• Adoption often stalls not because evidence is lacking, but because unanswered questions remain at the point of care.
• In a system where millions wait for specialists, the real bottleneck is not access to them, it is access to their wisdom.
• Explore how doctors seek answers in practice, why the most meaningful behaviour change happens in complex cases rather than routine ones, and how tacit, peer-driven knowledge consistently drives behavior change.

The challenge for industry: does your strategy align with the real-world opportunity to foster knowledge creation and transmission?

• Browse through different sponsor booths and test drive new technology.
• Enter your name for a chance to win exciting prizes.
• Take advantage of event-specific offers and special content.

• Enjoy exclusive sponsor demos and experience the next level of pharma marketing and sales innovation firsthand.
• Meet one-on-one with leading solution providers to discuss organizational hurdles.
• Brainstorm solutions and gain new perspectives and ideas.

It is key for pharma sales and marketing teams to foster strong, value-driven relationships with pharmacists to drive brand loyalty, product adoption, and patient adherence. Master the success factors to:

• Build effective strategies to engage pharmacists, provide meaningful support, and create long-term partnerships that benefit all stakeholders.
• Understand the pharmacist’s role and needs, and then tailor engagement strategies by recognizing their unique challenges and priorities.
• Identify opportunities to support pharmacists through educational resources, patient adherence programs, and digital tools that enhance their practice.

Advance strategies for building pharmacist partnerships that drive results for patients.

Deliver seamless, patient-centric communication to HCPs by integrating digital and traditional engagement channels. Embrace best practices to:

• Map and understand each stage of the customer journey using insights from web, mobile, in-person visits, contact centers, and connected devices.
• Develop integrated, tailored content and outreach strategies that meet patients where they are; whether online, in-app, at home, or in-clinic.
• Analyze real-world examples of omnichannel patient engagement to uncover effective personalization tactics and common pitfalls to avoid.

Transform your customer engagement strategy by creating a cohesive, personalized experiences through a truly omnichannel approach.

Build strategic approaches to positioning your brand effectively, leveraging unique value propositions and optimizing engagement across multiple touchpoints. Walk away with an action plan on:

• Crafting a compelling narrative for your brands, learning how to develop a strong, differentiated value proposition that resonates with your target audience.
• Implement martech, data, and insights for competitive positioning.
• Optimize your multichannel engagement, digital tools, and personalized outreach to strengthen brand presence in a competitive market.

Transform your strategies to position your pharma brand for success in Canada’s evolving healthcare landscape.

Review the key solutions and takeaways from the conference. Source a summary of action points to implement in your work.