Agenda - Day 2

PLEASE NOTE ALL TIMES ARE EST (-5:00 UTC)

There are no agenda items with this track

10:00 am

10:00 am

Enter Networking Lounge, Connect with Your Industry Colleagues

  • Get a good start on the day and make connections with industry leadership
  • Join “drop-in” roundtables on most topical issues
  • Schedule 1-2-1 video meetings with peers
  • Gather essential content at virtual exhibit booths

11:00 am

11:00 am

Setting Today’s Plan from your Host

Review yesterday’s highlights and map out your day!

11:05 am

11:05 am

KEYNOTE FIRESIDE CHAT: THE CHANGING PHARMA SALES FORCE

Empowering Your Team for the Digital Environment

COVID-19 is a fascinating disruptor that has turned the pharma sales rep model upside down, limiting face to face visits and requiring a rapid evolution of the field representative role. Equip your sales reps with new strategies, skills and resources they need to react quickly to these shifting needs. Take away critical insights and source your plan of action by:

  • Considering the various new roles of reps moving forward: orchestrator, channel, spoke?
  • Conquering the fear of digital: how to gain buy-in from your reps to adapt digital tools
  • Determining what’s working: email, cold calls, web conferences that add value and more
  • Setting expectations and KPIs plus new ways to incentivize sales reps

Establish nimble practices that enable sales representatives to be more adaptive and productive to erratic situations.

11:50 am

11:50 am

INDUSTRY EXPERT: PROMOTING YOUR PRODUCTS IN A DIGITAL WORLD

Strengthening Customer Relationships Using a Personalized, Multi-Channel Approach

With a myriad of changes to care delivery, pharma companies must transform their usual sales and marketing strategies to align with new physician preferences. Discover some of the fresh approaches to deliver success by meeting the needs and expectations of busy HCPs. Our experts will help you keep your products top of mind with customers by explaining how to:

  • Capitalize on digital methods to build on traditional methods of engagement with HCPs
  • Determine which different communication applications to use and when
  • Tailor your approach to the needs of each ‘customer’
  • Create content that is easily digestible and yields an immediate response

Gain a complete “how to” for adapting your standard marketing methods to succeed in the new normal.

12:20 pm

12:20 pm

CASE STUDY: HANDS ON VIRTUAL SALES CALL TRAINING

Sharpening Your Skills for Boosting Sales in Uncertain Times: A Collaboration Between Marketing and Sales

Ten months into the COVID-19 pandemic, digital sales tools and virtual meetings have replaced almost all in-person meetings – and may do so permanently. The challenge is that customers are experiencing ‘Zoom fatigue’. Innovation will be the key to continuing to reach customers virtually. This session will examine strategies around how organizations can adapt in a rapidly changing environment, including:

  • Adjusting your virtual platform to one that works for the customer – what we have learned over the last 9 months.
  • Examining the importance of agility in marketing tool development within a constantly changing virtual environment.
  • How to develop marketing tools for virtual storytelling to increase meaningful contacts with customers.
  • Optimizing the collaboration between marketing and sales to enhance the customer experience.

12:50 pm

12:50 pm

NETWORKING

Visit Virtual Booths, Source Content and Engage in Demos with Industry Experts

  • Pose your biggest questions to leading industry vendor experts through 1:1 video conversations or chat.
  • Experience a live demo and understand your options. Source leading-edge content from virtual booths.
  • Walk away satisfied with solutions to your biggest challenges.

1:30 pm

1:30 pm

PANEL DISCUSSION: GAINING REGULATORY APPROVALS EFFECTIVELY

Regulatory Framework Impacting Pharma and How to Adapt Your Marketing Strategies for Quick Approvals

The advertising and promotion of healthcare products is heavily regulated in Canada and can cause delays if you do not know the rules well. Find out the best practices and timelines to make sure your projects flow through regulatory and compliance channels smoothly. Take away an action plan to help you navigate the systems effectively by:

  • Aligning your advertising and marketing communications with the most current rules
  • Maintaining your compliance by adhering to a proven process
  • Getting updates from PAAB and Ad Standards

Gain approvals swiftly by understanding the regulations, policies and guidance documents involved in creating compliant health care professional and consumer-directed messages

2:00 pm

2:00 pm

CASE STUDY: ENHANCING EMAIL INTERACTIONS

Using Data to Inform and Drive Your Marketing Content: Effective strategies

The volume of emails and traffic on healthcare websites has increased dramatically this year. Make sure you know how to stand out in a crowded email environment and that your message is heard. Acquire the expertise you need to:

  • Use data analysis to enrich your customer knowledge and to create targeted lists and messages
  • Educate your customers and provide the information they are seeking at the right time
  • Track the impact of your marketing efforts to improve content without creating message fatigue.

Refine and focus your messaging to optimize email interactions with your customers.

2:30 pm

2:30 pm

CASE STUDY: EFFECTIVELY WORKING WITH SOCIAL MEDIA INFLUENERS

Connecting with Social Media Influencers to Engage Your Direct to Patient Audience

The continuing rise of social media has transformed how patients are seeking medical guidance, including turning to patient influencers and patient social media groups. Improve your success on key social media platforms by knowing how reach online influencers and patients directly. Take away specific strategies to:

  • Apply social media listening to determine and to proactively respond to common concerns
  • Access new patients on social media: what’s permissible and tactics to maximize your reach
  • Build connections with viewers: how to develop engaging, personal stories to build trust
  • Market safely: ethical and regulatory issues you need to know

Improve your social media marketing strategies to connect with influencers, to win new patients and to spread accurate healthcare information.

3:00 pm

3:00 pm

Key Take-Aways and Summary from your Host

Hear key insights and take-aways from the conference overall.

3:05 pm

3:05 pm

Conference Adjourns

3:10 pm

3:10 pm

NETWORKING

Networking Extravaganza and Virtual Happy Hour!

  • Meet informally with fellow delegates in “Drop-in” virtual roundtable chats.
  • Engage in 1:1 video conversation with peers or vendors.
  • Connect with fellow delegates as “recommend matches” based on similar interests and business objectives

Get the latest news

*Privacy Policy