Day 1

Gain insight into today’s sessions so you can get the most out of your conference experience.

Examine transformative trends that are shaping pharmaceutical marketing in Canada as the industry looks towards 2026. Source practical tips to:

• Adopt digital tools such as advanced analytics, AI, and personalized marketing to better understand the needs of Canadian patients and healthcare providers.
• Explore Canadian market trends and changes in 2025 and how they are shaping pharma marketing and sales.
• Advance the vision for patient-centric pharma growth in 2026 and beyond.

Optimize your approach to pharma sales and marketing to leverage digital innovation, respond to shifting Canadian market trends, and deliver more personalized, patient-centric engagement.

Engage Canadian physicians effectively by emphasizing trust and credibility within a competitive healthcare landscape. Create a roadmap to:

• Gain a deep understanding of the unique needs and preferences of Canadian physicians through data-driven insights.
• Develop tailored, authentic communication strategies that acknowledge time constraints while delivering high-value information.
• Examine successful engagement examples, highlighting best practices and common pitfalls to avoid when building long-term trust.

Transform how your organization connects with Canadian physicians to ensure it stands out as a trusted and credible partner in advancing patient care.

Embrace a patient-centric model, transforming sales and marketing strategies in the pharmaceutical industry. Master the success factors to:

• Leverage patient insights to tailor sales and marketing strategies that prioritize individual needs and outcomes.
• Optimize digital channels and personalized content to engage patients effectively and build trust.
• Examine successful case studies of patient-centric initiatives and identify key challenges to avoid.

Adapt your sales and marketing approach to align with a patient-first philosophy, ensuring improved engagement, loyalty, and better health outcomes.

Harness the power of data effectively, transforming overwhelming information into actionable insights for pharmaceutical marketing and sales. Develop a blueprint to:

• Identify the most relevant data sources and metrics to inform marketing and sales strategies.
• Streamline data analysis processes to extract meaningful insights that drive decision-making.
• Analyze real-world examples of data-driven marketing and sales successes, including common pitfalls to avoid.

Improve how your organization manages and applies data to ensure it can translate insights into impactful actions that enhance performance and outcomes.

Design and execute data-driven campaigns that deliver measurable results in the pharmaceutical industry. Take back to your office strategies to:

• Leverage data analytics to identify key audience segments and tailor messaging for maximum impact.
• Optimize campaign performance through continuous data monitoring and agile adjustments.
• Learn from real-world examples of successful data-driven campaigns, including strategies to replicate success and common pitfalls to avoid.

Amplify the impact of your campaigns by adopting data-driven methods to achieve greater precision, improved engagement, and sustained success.

Integrate cutting-edge technologies effectively, enabling pharma marketing teams to adapt to the fast-evolving digital landscape. Develop a blueprint to:

• Assess the most impactful technologies for enhancing marketing performance and patient engagement.
• Develop streamlined processes to integrate digital tools seamlessly into existing workflows.
• Explore case studies showcasing successful digital transformation initiatives and identify common pitfalls to avoid.

Advance your marketing team’s readiness for digital disruption to drive innovation, enhance operational efficiency, and maintain a competitive edge in an ever-evolving marketplace.

• Browse through different sponsor booths and test drive new technology.
• Enter your name for a chance to win exciting prizes.
• Take advantage of event-specific offers and special content.

Transform pharmaceutical marketing by delivering holistic solutions that go beyond the product. Develop a blueprint to:

• Identify and develop complementary services that address patient and healthcare provider needs alongside pharmaceutical offerings.
• Integrate digital tools and platforms to enhance the delivery and impact of value-added services.
• Examine case studies of successful value-added service strategies, highlighting key lessons and potential pitfalls to avoid.

Perfect your marketing approach by focusing on value-added services that strengthen patient engagement, improve outcomes, and foster deeper connections with healthcare stakeholders.

Explore the growing importance of omnichannel marketing in pharma and how integrating digital and traditional sales tactics can enhance reach and engagement. Source practical tips to:

• Develop a cohesive strategy that blends digital platforms with traditional sales methods for a seamless customer experience.
• Optimize communication across multiple channels to effectively engage healthcare professionals and patients.
• Explore successful omnichannel campaigns, identifying key strategies, benefits, and common pitfalls to avoid.

Amplify your marketing strategy by embracing omnichannel integration, ensuring a unified approach that maximizes engagement, drives sales, and strengthens brand loyalty.

Adopt consumer healthcare omnichannel strategies to drive engagement and meet evolving patient needs. Master the success factors to:

• Leverage consumer-focused marketing techniques to personalize outreach and build deeper connections with patients.
• Integrate digital tools and platforms that empower patients to make informed decisions about their health.
• Review successful consumer healthcare strategies in pharma marketing, identifying effective approaches and common challenges to conquer.

Transform your marketing efforts by embracing consumer healthcare approaches to omnichannel, ensuring greater patient empowerment, improved outcomes, and stronger brand loyalty.

Review the key solutions and takeaways from today’s sessions. Source a summary of action points to implement in your work. Discuss tomorrow’s highlights!