Agenda - Day 1

PLEASE NOTE ALL TIMES ARE EDT (-5:00 UTC)

There are no agenda items with this track

10:00 am

10:00 am

Networking

Enter Networking Lounge, Connect with Your Industry Colleagues

 

  • Get a good start on the day and make connections with industry leadership
  • Join “drop-in” roundtables on most topical issues
  • Schedule 1-2-1 video meetings with peers
  • Gather essential content at virtual exhibit booths

11:00 am

11:00 am

Setting Today’s Plan from your Host

Review the opportunities available to you. Plan out your time strategically to achieve your most pressing needs.

11:05 am

11:05 am

KEYNOTE FIRESIDE CHAT

The New Normal for Pharma Marketing: Comprehending the Impact of COVID and What’s Next

The pandemic has had a massive impact on everyone and the pharma industry is looking for answers. When is COVID-19 going away? What does the future pharma organization look like? How do you leverage technology to make sales and marketing more effective? Gain the expert insights you need to move your organization from “stand by” to “new normal” including:

  • Analyzing the rise of telemedicine and drive in medical labs and other fundamental changes to HCPs’ practices
  • Evaluating the changing roles of the pharmacists and nurses under COVID-19
  • Anticipating diagnosis reckonings post-COVID-19: which pharmaceutical products will be more in demand in the coming year
  • Assessing supply chain issues: what is the impact of COVID-19 on the manufacturing of products, equipment and medical supplies?

Amplify your understanding of the effects of COVID-19 on pharma to help you structure your organization for success.

11:30 am

11:30 am

PANEL DISCUSSION: ELEVATING CUSTOMER SATISFACTION

Identifying What Physicians Need from Your Marketing Efforts in Today’s Virtual Landscape

With the increasing popularity of telehealth, HCP’s needs from marketing interactions are changing quickly. Improve your HCP customer experience by bolstering your understanding of what healthcare providers need from your marketing interactions with them. In this exclusive Q&A interview series, you will collect insights directly from HCPs on:

  • How pharma marketing can better support HCPs in these uncertain times
  • Which types of materials HCPs are finding most useful now
  • What channels physicians prefer for marketing/sales communications, and why
  • How marketers can provide additional value to telehealth conversations
  • What will HCP expectations be going forward, post Covid-19

Take away insights from HCPs about what they currently need most from your digital marketing efforts.

12:00 pm

12:00 pm

Creating a Culture of Innovation to Build Meaningful Change

If the pandemic taught us anything, it is that the pharma industry needs to be more agile so it can carry out its business under unusual circumstances. Create an environment where your team will embrace change and be prepared to take on tough challenges. Source practical tips to establish a zest for innovation by:

  • Empowering your team to question what they think they know and to continuously seek new solutions
  • Unveiling tactics for inspired thinking
  • Providing support, tools and processes to support a culture of innovation

Develop a change management plan to ensure your workforce is nimbler and more adaptive.

12:30 pm

12:30 pm

Networking

Visit Virtual Booths, Source Content and Engage in Demos with Industry Experts

  • Pose your biggest questions to leading industry vendor experts through 1:1 video conversations or chat.
  • Experience a live demo and understand your options. Source leading-edge content from virtual booths.
  • Walk away satisfied with solutions to your biggest challenges.

1:00 pm

1:00 pm

CASE STUDY: ENHANCING EMAIL INTERACTIONS

Using Your CRM to Inform and Drive Your Email Marketing Messages: Effective Strategies

The volume of emails and traffic on healthcare websites has increased dramatically this year. Make sure you know how to stand out in a crowded email environment and that your message is heard. Acquire the expertise you need to:

  • Use data analysis to enrich your customer knowledge and to create targeted lists and messages
  • Educate your customers and provide the information they are seeking at the right time
  • Track the impact of your marketing efforts to improve content without creating email fatigue

Refine and focus your messaging to optimize email interactions with your customers.

1:30 pm

1:30 pm

INDUSTRY EXPERT

Solutions for Building New Relationships without Human Interaction to Win New HCP Customers

Today, HCPs are overstretched even more than usual and are engaging less often with pharma – and when they do, it is usually virtually. Discover the new skills and strategies you need to connect with customers online. Create an action plan to deliver results, even when you are just a delete key away from losing contact with a new HCP contact, by:

  • Knowing what type of content will create opportunities for engagement and follow up
  • Scheduling virtual visits using HCP preferred channels: best practices
  • Enabling on demand phone calls and other contact from HCPs
  • Adapting your personal approach to win over new clients online

Take away specific solutions for creating successful new relationships with HCP customers.

2:00 pm

2:00 pm

CASE STUDY: BEST PRACTICES FOR PLANNING & EXECUTING A VIRTUAL ADVISORY BOARD

Optimizing Insights from Your Time with HCPs

The value of advisory boards typically results from getting senior HCPs together in the same room, but in these unprecedented times meetings must happen virtually. How do you ensure you can reach the specialists you need and run these meetings effectively? Join our experienced panel to acquire:

  • New strategies for attracting senior HCPs to participate in virtual advisory boards
  • A checklist for pre-planning, set up, pre and post questions to ask
  • Evaluating the right amount of time and who to involve
  • Guidelines for how to follow up post-meetings

Gain your complete playbook for running effective virtual advisory boards and maximizing their value.

2:30 pm

2:30 pm

INDUSTRY EXPERT: ENSURING COMPLIANCE WITH CANADIAN PRIVACY LAWS FOR PHARMA MARKETING

Building Customer Lists and Sending Emails Safely

Privacy laws and regulations in Canada have extremely costly consequences if you run afoul of them. Be certain that you understand the rules and how to market your brand or organization effectively within the set boundaries. Take away increased knowledge and solutions to:

  • Get up to date on CASL, PIPEDA and more: privacy laws you need to understand
  • Grasp the difference between implied and implicit consent and why it matters
  • Discover what types of software can help you stay compliant

Ensure your compliance with privacy laws and regulations to minimize the risk of hefty fines.

3:00 pm

3:00 pm

POWER PANEL DISCUSSION: BREAKING DOWN SILOS

Collaborating with Your Entire Commercial Team to Expand Opportunities

Since COVID-19, face-to-face interactions with healthcare providers have practically vanished. At the same time, pharmaceutical marketers need to be able to convey the value of complex therapies to both sales reps and physicians. To be a successful cross functional partner in the new normal, marketers need to know the most effective methods for interacting with, and providing value to the entire commercial team, including:

  • Communicating brand value and competitive USP: aligning mindsets and processes
  • Coordinating marketing strategies at every stage: clinical trials, market access and beyond
  • Creating an efficient patient-centric strategy across marketing, sales, support and medical affairs
  • Enhancing access to better utilize the data available and creating a singular focus to share valuable operational and customer insights
  • Working in partnership with your sales team to build stronger targeting strategies and personalized customer experiences by leveraging competitive insights

Gain best practices for remote marketing collaboration with your entire commercial team to grow your business.

3:30 pm

3:30 pm

Key Take-Aways and Summary of Day One from your Host

Hear the key solutions and take-aways from today’s sessions. Source a summary of actions points for you to implement. Learn about the key highlights and content for tomorrow!

3:40 pm

3:40 pm

Networking

Networking Extravaganza and Virtual Happy Hour!

  • Meet informally with fellow delegates in “Drop-in” virtual roundtable chats.
  • Engage in 1:1 video conversation with peers or vendors.
  • Connect with fellow delegates as “recommend matches” based on similar interests and business objectives.

4:15 pm

4:15 pm

Conference Day 1 Adjourns

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