Agenda - Day 1

PLEASE NOTE ALL TIMES ARE EST (-5:00 UTC)

There are no agenda items with this track

10:00 am

10:00 am

Enter Networking Lounge, Connect with Your Industry Colleagues

  • Get a good start on the day and make connections with industry leadership
  • Join “drop-in” roundtables on most topical issues
  • Schedule 1-2-1 video meetings with peers
  • Gather essential content at virtual exhibit booths

11:00 am

11:00 am

Setting Today’s Plan from your Host

Review the opportunities available to you. Plan out your time strategically to achieve your most pressing needs.

11:05 am

11:05 am

KEYNOTE FIRESIDE CHAT

The New Normal for Pharma Marketing: Comprehending the Impact of COVID and What’s Next

The pandemic has had a massive impact on everyone and the pharma industry is looking for answers. When is COVID-19 going away? What does the future pharma organization look like? How do you leverage technology to make sales and marketing more effective? Gain the expert insights you need to move your organization from “stand by” to “new normal” including:

  • Analyzing the rise of telemedicine and drive in medical labs and other fundamental changes to HCPs’ practices
  • Evaluating the changing roles of the pharmacists and nurses under COVID-19
  • Anticipating diagnosis reckonings post-COVID-19: which pharmaceutical products will be more in demand in the coming year
  • Assessing supply chain issues: what is the impact of COVID-19 on the manufacturing of products, equipment and medical supplies?

Amplify your understanding of the effects of COVID-19 on pharma to help you structure your organization for success.

11:30 am

11:30 am

PANEL DISCUSSION: ELEVATING CUSTOMER SATISFACTION

Identifying What Physicians Need from Your Marketing Efforts in Today’s Virtual Landscape

With the increasing popularity of telehealth, HCP’s needs from marketing interactions are changing quickly. Improve your HCP customer experience by bolstering your understanding of what healthcare providers need from your marketing interactions with them. In this exclusive Q&A interview series, you will collect insights directly from HCPs on:

  • How pharma marketing can better support HCPs in these uncertain times
  • Which types of materials HCPs are finding most useful now
  • What channels physicians prefer for marketing/sales communications, and why
  • How marketers can provide additional value to telehealth conversations
  • What does returning to “normal” look like in terms of marketing efforts?

Take away insights from HCPs about what they currently need most from your digital marketing efforts.

12:00 pm

12:00 pm

Creating a Culture of Innovation to Build Meaningful Change

If the pandemic taught us anything, it is that the pharma industry needs to be more agile so it can carry out its business under unusual circumstances. Create an environment where your team will embrace change and be prepared to take on tough challenges. Source practical tips to establish a zest for innovation by:

  • Empowering your team to question what they think they know and to continuously seek new solutions
  • Unveiling tactics for inspired thinking
  • Providing support, tools and processes to support a culture of innovation

Develop a change management plan to ensure your workforce is nimbler and more adaptive.

12:30 pm

12:30 pm

NETWORKING

Visit Virtual Booths, Source Content and Engage in Demos with Industry Experts

  • Pose your biggest questions to leading industry vendor experts through 1:1 video conversations or chat.
  • Experience a live demo and understand your options. Source leading-edge content from virtual booths.
  • Walk away satisfied with solutions to your biggest challenges.

1:00 pm

1:00 pm

INDUSTRY EXPERT

Readying Yourself for the Future of HCP Engagement: Using data and technology to deliver exceptional customer experiences

The pandemic has accelerated the move toward trends that were already developing around how to engage with key healthcare stakeholders. While there is a high degree of uncertainty about the future, it is also apparent that fundamental change is here to stay. The companies best equipped to adapt their customer engagement, using a combination of data and technology, will be the ones who can differentiate themselves from other players through customer experience excellence.

This session will examine how digital – and non-digital –  engagement strategies can help you implement true orchestration to customers for a hyper-connected experience.

  • How to use a dynamic, data-driven and holistic approach to understand key drivers of customer experience.
  • How to best execute on a new, orchestrated customer engagement strategy for your organization.

1:30 pm

1:30 pm

CASE STUDY: BEST PRACTICES FOR PLANNING & EXECUTING A VIRTUAL ADVISORY BOARD

Optimizing Insights from Your Time with HCPs

The value of advisory boards typically results from getting senior HCPs together in the same room, but in these unprecedented times meetings must happen virtually. How do you ensure you can reach the specialists you need and run these meetings effectively? Join our experienced panel to acquire:

  • New strategies for attracting senior HCPs to participate in virtual advisory boards
  • A checklist for pre-planning, set up, pre and post questions to ask
  • Evaluating the right amount of time and who to involve
  • Guidelines for how to follow up post-meetings

Gain your complete playbook for running effective virtual advisory boards and maximizing their value.

2:00 pm

2:00 pm

POWER PANEL DISCUSSION: BREAKING DOWN SILOS

Collaborating with Your Entire Commercial Team to Expand Opportunities

Since COVID-19, face-to-face interactions with healthcare providers have practically vanished. At the same time, pharmaceutical marketers need to be able to convey the value of complex therapies to both sales reps and physicians. To be a successful cross functional partner in the new normal, marketers need to know the most effective methods for interacting with, and providing value to the entire commercial team, including:

  • Communicating brand value and competitive USP: aligning mindsets and processes
  • Coordinating marketing strategies at every stage: clinical trials, market access and beyond
  • Creating an efficient patient-centric strategy across marketing, sales, support and medical affairs
  • Enhancing access to better utilize the data available and creating a singular focus to share valuable operational and customer insights
  • Working in partnership with your sales team to build stronger targeting strategies and personalized customer experiences by leveraging competitive insights

Gain best practices for remote marketing collaboration with your entire commercial team to grow your business.

2:30 pm

2:30 pm

Key Take-Aways and Summary of Day One from your Host

Hear the key solutions and take-aways from today’s sessions. Source a summary of actions points for you to implement. Learn about the key highlights and content for tomorrow!

2:35 pm

2:35 pm

Conference Day 1 Adjourns

2:40 pm

2:40 pm

Networking Extravaganza and Virtual Happy Hour!

  • Meet informally with fellow delegates in “Drop-in” virtual roundtable chats.
  • Engage in 1:1 video conversation with peers or vendors.
  • Connect with fellow delegates as “recommend matches” based on similar interests and business objectives.

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