Agenda - Day 1

PLEASE NOTE ALL TIMES ARE EST (-5:00 UTC)

There are no agenda items with this track

8:00 am

8:00 am

Registration & Breakfast

  • Start your day off right and make connections with pharma marketing leaders
  • Interact with your peers, discuss best practices and share innovative strategies
  • Gather essential content and get exclusive offers at exhibit booths

9:00 am

9:00 am

Opening Comments from your Host

Gain insight into today’s sessions so you can get the most out of your conference experience and maximize your value.

9:10 am

9:10 am

CASE STUDY: ORGANON 

Launching a New Pharmaceutical Company During the Pandemic

In June 2021, Organon launched as the only global company of its size focused on women’s health, with its Canadian headquarters located in Kirkland, Quebec, led by Michael Casia. The company was created and launched during the pandemic, and over its first year of operations, Organon Canada has successfully launched, grown its employee base, launched four new products, grown its future portfolio and articulated the social impact it hopes to have.
In this session, participants will learn about:
  • Why Organon was created and the implications of launching a global healthcare company in today’s societal and post-pandemic context
  • The need for a defined mission that aligns with the company’s values and unique business model
  • The importance of building an internal culture and how to maintain this in a post-covid world
  • Key learnings and considerations for the future

9:40 am

9:40 am

PANEL DISCUSSION: PLANNING FOR THE FUTURE

Dealing with the Fallout of Pandemic Restrictions and Planning for a New Way of Working

Over the past 2+ years, we have seen remarkable change in the way that pharmaceutical marketing teams operate. This change has had a significant impact on the type of engagement that is possible with both HCPs and patients alike. Transform your marketing operations with a better understanding of the long-term effects on the pharma landscape. Gain actionable insights into:

  • Pharma’s response to the new reality imposed by the pandemic restrictions, including what went right and what could have been done better
  • The rise of telemedicine and other fundamental changes to HCP practices
  • The digitalization of business operations, processes and interactions
  • The future of remote and hybrid work environments

10:20 am

10:20 am

INDUSTRY EXPERT: ADAPTING ENGAGEMENT IN A TIME OF DISRUPTION

Changing Physician Preferences, Hyper-Personalization and Preparing for the Future of HCP Engagement

As COVID moves from pandemic to endemic, the next transition is also happening in HCP practices, attitudes, and preferences. While patient loads may be rebounding, this does not signal a return to the old pre-pandemic normal. Physicians are reporting dealing with high levels of personal burnout, challenges related to managing patient backlogs, sicker patients, and longer delays in adopting new treatments.

How can the industry support healthcare practitioners in this new reality where one size no longer fits all? Developing engagement strategies in this environment requires your organization to become more nimble and flexible. The expectation for personalization goes beyond knowing the preferred communication channels; it is moving towards a hyper-personalized approach that can anticipate the next best engagement. This presentation will discuss:

  • Results from ongoing research among Canadian physicians regarding the shift in their practices, enduring challenges, and their evolving needs and preferences
  • Approaches to shift & redesign your journey framework for hyper personalization
  • How best to leverage next best actions for dynamic engagement

10:50 am

10:50 am

Morning Break

  • Engage with conference speakers and fellow attendees
  • Secure new business contacts and discuss crucial developments in pharmaceutical marketing
  • Experience live demos and test drive new technology

11:20 am

11:20 am

SPOTLIGHT SESSION: PAAB UPDATE 

Acquaint yourself with New Regulatory Priorities in Order to Remain Compliant

The PAAB has quietly been laying the groundwork for transformational change. How will these upcoming changes in the PAAB preclearance system affect your day-to-day work? Get answers to all your questions and more with a deep dive into:

  • A recap of advancements that PAAB has already made to support the pharmaceutical industry in delivering truthful and trustworthy advertising
  • The latest guidance on long-term clinical trials aiming to further enrich how healthcare professionals contribute to advertising
  • The upcoming Accelerated Review Options (AROs) that will complement existing preclearance options
  • New advertising submission formats and ways of consulting with reviewers for improved agility in reacting to the needs of HCPs

11:50 am

11:50 am

INDUSTRY EXPERT

EMRs and the Evolution in PSP Enrollment

The electronic medical record (EMR) is an enabling technology that significantly improves physician workflow, going beyond what is possible with paper-based records. Deepen your knowledge of how physicians are using EMRs in their practice to capture a clearer snapshot of their needs. Gain insight into:

  • The current EMR landscape in Canada
  • How physicians use their EMR for patient care, including researching and prescribing drugs
  • Paper-based and PDF vs. digital PSP enrollments
  • Potential barriers and new opportunities

12:20 pm

12:20 pm

Networking Lunch

  • Expand your network and make connections that last beyond the event
  • Visit the exhibitor hall and pose your toughest questions to leading solution providers
  • Enjoy great food and service while engaging with your industry colleagues

1:20 pm

1:20 pm

SPECIAL PRESENTATION

The COVID Experience and Building Resilient Teams Amidst Chaos

It became increasingly difficult for reps and managers to maintain a positive outlook in the face of the unpredictable challenges they encountered during COVID. Stay a step ahead of your competitors by ensuring your sales team is meeting patient, customer and organizational goals. Take away strategies to:

  • Create a variety of opportunities to support your people’s unique personal and professional needs to improve their overall well-being
  • Establish how to set clear and realistic business objectives while reinforcing priorities that will keep your team focused on what matters the most
  • Foster a culture that encourages risk taking, failing fast and self-development in a time where it has never been more important
  • Highlight the importance of collaboration, celebrating success and recognizing individual and team contributions

1:50 pm

1:50 pm

Pharmacists as an Evolving Stakeholder: Are You Adapting Your Strategy?

  • Discussing the current landscape for pharmacists, the future scope of pharmacy practice, and how some organizations are adapting
  • Addressing the considerations needed for successful omnichannel/multichannel approaches
  • Exploring representative engagement with pharmacies and potential developments

2:20 pm

2:20 pm

Afternoon Break

  • Engage with conference speakers and fellow attendees
  • Secure new business contacts and discuss crucial developments in pharmaceutical marketing
  • Experience live demos and test drive new technology

2:50 pm

2:50 pm

CASE STUDY

Launching a Global Blockbuster Treatment During a Worldwide Pandemic

Lessons learned from a journey working in a global alliance during the pandemic and launching a new innovative treatment around the world.

  • What is advocacy and why is it critical to launch success?
  • How did the global pandemic impact approaches to growing advocacy?
  • When is the right time to start developing advocacy?
  • Who is responsible for driving advocacy growth?
  • How can teams accelerate advocacy growth at scale?

3:20 pm

3:20 pm

SPOTLIGHT PRESENTATION

Remaining Relevant and Connected to HCPs in the Digital-First Era

Connecting with HCPs is vital to the work of pharmaceutical marketers. Revamp your HCP engagement with a tried-and-tested strategy. Master the success factors to:

  • Employing a feedback system to determine what your HCPs find engaging and then compare how this aligns with your brand strategy
  • Delivering real-time digital connectivity with your HCPs by maintaining tabs on engagement trends
  • Implementing feedback models that will enable precise HCP segmentation to broaden your customer reach

3:50 pm

3:50 pm

SPOTLIGHT SESSION

Creative Inspiration from Pharma Marketers Around the World

Take a trip to the south of France without the jetlag as Neil highlights the best creative work in the world from the Cannes Pharma Lions. Covering what won, what didn’t and diving deep into trends and jury insights, this snapshot of what’s happening globally in health creative campaigns will challenge perceptions about what is possible in the space and inspire new thinking.

  • Learn how creative technology solutions are supporting, and disrupting, branded campaigns
  • Get inspired by campaigns and strategies that complement and super-charge traditional tactics
  • See how brands are getting brave and setting a new tone with campaigns and ideas

4:30 pm

4:30 pm

Closing Comments from your Host 

Review the key solutions and takeaways from today’s sessions. Source a summary of action points to implement in your work. Discuss tomorrow’s highlights!  

4:45 pm

4:45 pm

Evening Reception

Don’t miss this chance to connect with speakers, attendees and sponsors! Unwind, mingle and build relationships that will benefit you in the years to come.

5:30 pm

5:30 pm

Day One Adjourns

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