2023 Agenda
PLEASE NOTE ALL TIMES ARE EST (-4:00 GMT)
7:45 am
7:45 am
NETWORKING BREAKFAST:BUILD COMMUNITY CONTACTS
8:15 am
8:15 am
OPENING COMMENTS FROM YOUR HOST
8:30 am
8:30 am
OPENING KEYNOTE
The 360˚ Marketing Professional
9:00 am
9:00 am
C-SUITE PANEL
The Growing Power of Pharmacists: More Prescribing Power in Canada and the Implications for Marketers
9:30 am
9:30 am
INDUSTRY EXPERT
Optimizing Your Customer Engagements: How Omnichannel Planning And Promotional Spend Insights Can Drive Personalization And Deliver Greater Value
10:00 am
10:00 am
SPEED NETWORKING!MAKE MEANINGFUL CONNECTIONS
10:30 am
10:30 am
INDUSTRY EXPERTCASE STUDY: AGILE DIGITAL MARKETING
Providing Relevant Information to HCPs in a Timely Way Through Agile Digital Marketing
11:00 am
11:00 am
EXHIBITOR LOUNGE:VISIT BOOTHS & SOURCE EXPERTISE
11:30 am
11:30 am
Track 1:SKILL-BUILDING SPOTLIGHT
How to Perfect Launch Timing – with Real Case Studies on Choosing the Optimum Launch Date
11:30 am
11:30 am
Track 2:SKILL-BUILDING SPOTLIGHT
Customer Centricity: From Marketing and Sales to Customers
12:00 pm
12:00 pm
INDUSTRY EXPERT
Driving Growth: Maximizing Brand ROI through Search and Paid Social Advertising
12:30 pm
12:30 pm
NETWORKING LUNCH:DELVE INTO INDUSTRY CONVERSATIONS
1:30 pm
1:30 pm
EXHIBITOR LOUNGE:VISIT BOOTHS & WIN PRIZES
1:45 pm
1:45 pm
Track 1:INDUSTRY EXPERT PANEL
The Essential Role of AI Integration in Pharmaceutical Sales and Marketing Practices
1:45 pm
1:45 pm
Track 2:FIRE-SIDE CHAT
How to Heighten the Role of Earned Media such as PR, Influencers, and Advocates
2:15 pm
2:15 pm
INDUSTRY EXPERT
How pharma organizations can optimize HCP targeting strategies using patient insights.
2:45 pm
2:45 pm
2:45 pm
Track 2:CASE STUDY
How Companies are Applying the Same Principles of Diversity, Equity, and Inclusion to HCP Customers
3:15 pm
3:15 pm
EXHIBITOR LOUNGE:ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS
3:45 pm
3:45 pm
CASE STUDY
Biotech Breakthroughs: Propelling Pharma Marketing Into A New Era
4:15 pm
4:15 pm
CASE STUDY
How Smaller Companies can Innovate and Compete with the Big Players
4:45 pm
4:45 pm
Closing Comments from your Host
5:15 pm
5:15 pm
EVENING RECEPTION:ENJOY GREAT CONVERSATION, MUSIC & NETWORKING
6:15 pm
6:15 pm