Agenda - Day 1

PLEASE NOTE ALL TIMES ARE EST (-5:00 UTC)

There are no agenda items with this track

8:00 am

8:00 am

Registration & Breakfast

  • Start your day off right and make connections with pharma marketing leaders
  • Interact with your peers, discuss best practices and share innovative strategies
  • Gather essential content and get exclusive offers at exhibit booths

9:00 am

9:00 am

Opening Comments from your Host

Gain insight into today’s sessions so you can get the most out of your conference experience and maximize your value.

9:10 am

9:10 am

KEYNOTE PANEL: PLANNING FOR THE FUTURE

Future-Proof your Pharma Marketing with Lessons Learned from the Pandemic

In the past couple of years, we have seen remarkable change in the way that pharmaceutical marketing teams operate. This change has had a significant impact on the type of engagement that is possible with both HCPs and patients alike. Transform your marketing operations with a better understanding of the long-term effects on the pharma landscape. Gain actionable insights into:

  • Pharma’s response to the new reality imposed by the pandemic restrictions, including what went right and what could have been done better
  • The rise of telemedicine and other fundamental changes to HCP practices
  • The digitalization of business operations, processes and interactions
  • The future of remote and hybrid work environments

9:50 am

9:50 am

SPOTLIGHT SESSION: PAAB UPDATES

Stay on Top of New Regulatory Requirements in Order to Remain Compliant

The PAAB has quietly been laying the groundwork for transformational change. How will these upcoming changes in the PAAB preclearance system affect your day-to-day work? Get answers to all your questions and more with a deep dive into:

  • A recap of advancements that PAAB has already made to support the pharmaceutical industry in delivering truthful and trustworthy advertising
  • The latest guidance on long-term clinical trials aiming to further enrich how healthcare professionals contribute to advertising
  • The upcoming Accelerated Review Options (AROs) that will complement existing preclearance options
  • New advertising submission formats and ways of consulting with reviewers for improved agility in reacting to the needs of HCPs

 

10:20 am

10:20 am

INDUSTRY EXPERT: NOVEL APPROACHES IN A NEW AGE OF ENGAGEMENT

Customize your Campaign Strategies to Better Engage your Target Audience

The disruption of the global pandemic has impacted HCP behaviour and preferences. In turn, this has accelerated the shift to a more customized means of engagement. A modern engagement approach must seamlessly integrate digital interactions across multiple channels. Enhance your customer experience and ROI by developing a deep understanding of your customers and reshaping your technology, people and processes. Source practical solutions to:

  • Understand the different HCP engagement personas, based on demographic factors and evolving behaviours and preferences
  • Amplify the effectiveness of your campaigns using the right mix of digital and non-digital channels tailored to HCP engagement personas
  • Examine the implications of current consent regulations and new advertising guidance on outreach compliance
  • Explore executable strategies that address campaign underperformance and optimize digital engagement

10:50 am

10:50 am

Morning Break

  • Engage with conference speakers and fellow attendees
  • Secure new business contacts and discuss crucial developments in pharmaceutical marketing
  • Experience live demos and test drive new technology

11:20 am

11:20 am

SPECIAL PRESENTATION: A CULTURE OF SUPPORT

How to Build a Resilient Marketing Team Structure that is Agile and Dynamic

It became increasingly difficult for reps and managers to maintain a positive outlook in the face of the unpredictable challenges they encountered during COVID. Stay a step ahead of your competitors by ensuring your marketing team is meeting patient, customer and organizational goals. Take away strategies to:

  • Create a variety of opportunities to support your people’s unique personal and professional needs to improve their overall well-being
  • Establish how to set clear and realistic business objectives while reinforcing priorities that will keep your team focused on what matters the most
  • Foster a culture that encourages risk taking, failing fast and self-development in a time where it has never been more important
  • Highlight the importance of collaboration, celebrating success and recognizing individual and team contributions

11:50 am

11:50 am

INDUSTRY EXPERT: EMRS & PSP ENROLLMENT

Leverage the Latest Technology to Enhance the Efficiency and Effectiveness of your Work

The electronic medical record (EMR) is an enabling technology that significantly improves physician workflow, going beyond what is possible with paper-based records. Deepen your knowledge of how physicians are using EMRs in their practice to capture a clearer snapshot of their needs. Gain insight into:

  • The current EMR landscape in Canada
  • How physicians use their EMR for patient care, including researching and prescribing drugs
  • Paper-based and PDF vs. digital PSP enrollments
  • Potential barriers and new opportunities

12:20 pm

12:20 pm

CASE STUDY: THE DIGITAL FIRST ERA

Remain Relevant and Connected to HCPs to Create More Compelling Campaigns

Connecting with HCPs is vital to the work of pharmaceutical marketers. Revamp your HCP engagement with a tried-and-tested strategy from Eli Lilly. Master the success factors to:

  • Employing a feedback system to determine what your HCPs find engaging and then compare how this aligns with your brand strategy
  • Delivering real-time digital connectivity with your HCPs by maintaining tabs on engagement trends
  • Implementing feedback models that will enable precise HCP segmentation to broaden your customer reach

1:00 pm

1:00 pm

Networking Lunch

  • Expand your network and make connections that last beyond the event
  • Visit the exhibitor hall and pose your toughest questions to leading solution providers
  • Enjoy great food and service while engaging with your industry colleagues

2:30 pm

2:30 pm

Interactive Session: Birds of a Feather Roundtables

Birds of a Feather Roundtables

  • Come together to take part in authentic conversation, strategic benchmarking and the sharing of ideas in a relaxed, informal and creative environment
  • There will be five roundtables, each with 10 to 20 participants
  • At the end of the discussion, one facilitator from every roundtable will present the key takeaways

3:00 pm

3:00 pm

Harvest Session

Each facilitator will share three key outcomes emerging from their roundtable discussion.

3:15 pm

3:15 pm

Afternoon Break

  • Engage with conference speakers and fellow attendees
  • Secure new business contacts and discuss crucial developments in pharmaceutical marketing
  • Experience live demos and test drive new technology

3:45 pm

3:45 pm

INDUSTRY EXPERT

TBD

4:15 pm

4:15 pm

PANEL DISCUSSION: OMNICHANNEL MARKETING

Drive Revenue with a Patient-Centric, Omnichannel Approach to Pharmaceutical Marketing

Direct physical access to patients remains limited for both pharma and HCPs. Now more than ever, innovative patient engagement strategies and supporting treatment are crucial for everyone involved — including the patients themselves. Boost your marketing ROI by reaching patients through their preferred channels. Adopt best practices to:

  • Explore the variety of channels available to reach patients and determine the relative merits of each
  • Establish best practices surrounding adoption and implementation
  • Discover how to gauge the ROI of each channel

4:45 pm

4:45 pm

Closing Comments from your Host

Review the key solutions and takeaways from today’s sessions. Source a summary of action points to implement in your work. Discuss tomorrow’s highlights!

4:55 pm

4:55 pm

Evening Reception

Don’t miss this chance to connect with speakers, attendees and sponsors! Unwind, mingle and build relationships that will benefit you in the years to come.

5:40 pm

5:40 pm

Day One Adjourns

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