Lindsay Cohen

Managing Director

All Sessions by Lindsay Cohen

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Day 1: Sep 14, 2022

Day 2: Sep 15, 2022

3:40 pm

3:40 pm

Optimizing Social Media in a Regulated Space

Social media and pharmaceutical marketing – not necessarily two entities that we think go well together. Social media is meant to be current and interactive; both challenging to achieve in the regulated world of pharmaceutical marketing.

In this talk we’ll take a different look at social media – how it can be leveraged in a manner that is both appropriate AND approvable. We’ll look beyond the traditional use of just posts and ads and discuss ways in which different social media channels can be leveraged for different purposes.

Improve your social media planning in the following key areas:

  • Selecting optimal channel for your audience
  • Mining for audience insights through the use of social media
  • Leveraging social media beyond traditional post