Robert Burko | Future of Pharma Marketing

Robert Burko is CEO and Founder of Elite Digital, a leading digital marketing agency based in Toronto. Robert started Elite Digital when he was in high school and proceeded to earn his Bachelor of Business Administration with Honors, from the prestigious Schulich School of Business. Now, he leads over 90 people across multiple countries and is recognized as one of Canada’s chief digital marketing specialists.

As a key thought-leader in the marketing industry and award-winning entrepreneur, Burko has appeared on national television, radio, podcasts, and in countless print publications and blogs across North America. He is also a professor of Digital Marketing & Social Media at Seneca College in Toronto and is often invited to speak as an expert in his field at high-profile national and international events. Burko has provided strategic direction and insight for organizations like PepsiCo, Labatt, Mars-Wrigley, McMaster University, Merck, Eli Lilly, Roche, Bayer, Rogers Communications, and more.

In 2007, Burko was recognized by the Canadian House of Commons as an Outstanding Volunteer for his philanthropic service. Robert Burko currently resides in Toronto with his wife Michelle, daughter Violet and sons James and Lincoln, and continues to juggle growing both his family and his agency, with unprecedented passion and dedication

All Sessions by Robert Burko

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Day 1: Sep 14, 2022

Day 2: Sep 15, 2022

9:00 am

Opening Comments from your Host

Gain insight into today’s sessions so you can get the most out of your conference experience and maximize your value.

2:10 pm

SPECIAL PRESENTATION

The Future of Pharma Marketing is Personalized and Automated

Email has become a vital communication channel within the pharmaceutical industry, but many organizations are only just beginning to scratch the surface. There is a lot of potential to harness the latest technology and tactics to achieve customized personalization at scale. Those that do it right can separate themselves from the pack and foster tighter connections. Gone are the days of “spray and pray” email deployments, as we are now in an era of advanced marketing automation, which represents a huge opportunity to engage your key audiences.

Explore the strategy behind journeys and funnel automation
Enhance rep triggered emails with fragments and personalization
Optimize results with A/B testing, interactive emails and powerful subject lines
Capture opt-in consent and pave the way for hyper-targeting with robust segmentation
Make data-driven decisions by leveraging core metrics to accelerate future campaigns

4:40 pm

Closing Comments from your Host

Review the key solutions and takeaways from the conference. Source a summary of action points to implement in your work.