Robert Burko is CEO and Founder of Elite Digital, a leading digital marketing agency based in Toronto. Robert started Elite Digital when he was in high school and proceeded to earn his Bachelor of Business Administration with Honors, from the prestigious Schulich School of Business. Now, he leads over 90 people across multiple countries and is recognized as one of Canada’s chief digital marketing specialists.
As a key thought-leader in the marketing industry and award-winning entrepreneur, Burko has appeared on national television, radio, podcasts, and in countless print publications and blogs across North America. He is also a professor of Digital Marketing & Social Media at Seneca College in Toronto and is often invited to speak as an expert in his field at high-profile national and international events. Burko has provided strategic direction and insight for organizations like PepsiCo, Labatt, Mars-Wrigley, McMaster University, Merck, Eli Lilly, Roche, Bayer, Rogers Communications, and more.
In 2007, Burko was recognized by the Canadian House of Commons as an Outstanding Volunteer for his philanthropic service. Robert Burko currently resides in Toronto with his wife Michelle, daughter Violet and sons James and Lincoln, and continues to juggle growing both his family and his agency, with unprecedented passion and dedication
Day 1: Sep 14, 2022
Day 2: Sep 15, 2022
Opening Comments from your Host
Gain insight into today’s sessions so you can get the most out of your conference experience and maximize your value.
The Future of Pharma Marketing is Personalized and Automated
- Explore the strategy behind journeys and funnel automation
- Enhance rep triggered emails with fragments and personalization
- Optimize results with A/B testing, interactive emails and powerful subject lines
- Capture opt-in consent and pave the way for hyper-targeting with robust segmentation
- Make data-driven decisions by leveraging core metrics to accelerate future campaigns
Closing Comments from your Host
Review the key solutions and takeaways from the conference. Source a summary of action points to implement in your work.