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8th AnnualFUTURE OF PHARMA MARKETING & SALES SUMMIT

Canada’s only hands-on pharma marketing summit designed to turn AI, personalization, and omnichannel strategy into measurable business impact across HCP and patient engagement

20+ HOURS OF INNOVATIVE CONTENT

10+ HOURS OF NETWORKING

30+ TOP PHARMA AND SALES SPEAKERS

93% OVERALL ATTENDEE SATISFACTION AT OUR PHARMA EVENTS

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Unlock the Future of Pharma Marketing 2025
Post-Event Report

Join Canada’s leading pharma experts at FPM 2025 as they reveal how AI, Omnichannel Strategy, and Commercial Innovation are transforming engagement, and shaping the future of pharma marketing and sales.

DOWNLOAD THE REPORT

ELEVATE YOUR PHARMA COMMERCIAL STRATEGY TO ACCELERATE GROWTH

The Future of Pharma Marketing & Sales Summit returns to Toronto in 2026, bringing together senior leaders across Canada’s pharma commercial, sales, marketing and digital ecosystem. Secure your place to:

  • Build future-ready commercial models that integrate sales, marketing, medical, and data.
  • Design and execute omnichannel engagement strategies.
  • Leverage AI, automation, real-world evidence, and advanced analytics.
  • Strengthen patient-centric strategies that improve adherence, outcomes, and brand loyalty.
  • Navigate evolving regulatory expectations while accelerating compliant, high-impact content and campaign delivery.

Join leading organizations, including AstraZeneca, Takeda, Johnson & Johnson, Sanofi, Sun Pharma Canada, and more, as they share how they are transforming commercial excellence.

REGISTER NOW

CONNECT WITH YOUR PEERS IN INTERACTIVE SESSIONS

Don’t miss the unique opportunity to connect, engage, and learn with top pharma marketing and sales experts! With a range of dynamic formats and plenty of chances to have fun and unwind, this is an experience you won’t want to miss. You can look forward to:

  • Interactive sessions and roundtable discussions
  • Curated breakout learning opportunities
  • Face-to-face networking (including speed networking)
  • Virtual streaming for greater accessibility
  • A breakfast, lunch, and evening drinks reception
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SHAPE PATIENT-CENTRIC, AI-ENABLED MARKETING & SALES STRATEGIES THAT ACCELERATE RESULTS

Transform how you engage HCPs and patients by building next-generation sales and marketing strategies designed for today’s AI-driven, omnichannel healthcare ecosystem. Explore how leading pharma organizations are turning innovation into measurable commercial success.

  • Strengthen HCP and patient engagement strategies using real-world insights.
  • Harness AI, advanced analytics, and omnichannel platforms to deliver more targeted, personalized, and effective engagement at scale.
  • Implement AI-enabled tools responsibly while navigating evolving regulatory expectations, including PAAB compliance and content governance.
  • Learn directly from leaders at organizations including AstraZeneca, Galderma, Vertex, and others.
VIEW AGENDA

OUR DELEGATES INCLUDE:

WHO SHOULD ATTEND?

Whether you are shaping brand strategy, leading sales, or optimizing customer engagement models, this summit will equip you with actionable insights to drive measurable impact.

Brand, Marketing & Customer Engagement

  • Brand Marketing, Product Marketing, Omnichannel Marketing, Digital Marketing, Customer Experience (CX), HCP Engagement, Patient Engagement, Content Strategy, Campaign Management, CRM/Lifecycle Marketing, Field Marketing, Marketing Communications, Commercial Content, Patient Support Programs, Medical Affairs-Aligned Communications, and Corporate Communications

Commercial Leadership & Sales Strategy

  • Sales Leadership, National Sales Management, Commercial Strategy, Business Unit Leadership, Field Force Effectiveness, Sales Operations, Key Account Management, Territory Strategy, Incentive Compensation, Forecasting & Revenue Planning, Launch Excellence, Commercial Excellence, Market Development, Customer Engagement Strategy, and Channel Strategy

Executive & Strategic Leadership

  • Commercial Executives, Marketing Executives, Sales Executives, General Management, Strategy & Transformation Leadership, Innovation Leadership, Growth Strategy, Enterprise Commercial Planning, Customer Strategy, Corporate Development, Cross-Functional Leadership, Launch Leadership, and Portfolio Strategy

Digital Transformation & Sales Enablement

  • Digital Transformation, Commercial Enablement, Sales Enablement, CRM Strategy, Automation & Workflow Optimization, Customer Engagement Platforms, Veeva/Salesforce Enablement, AI-Powered Engagement, Digital Operations, Omnichannel Enablement, Training & Capability Development, Innovation Strategy, and Change Management

Data, AI, & Commercial Analytics

  • Commercial Analytics, Sales Analytics, Marketing Analytics, Customer Insights, Business Intelligence, AI & Machine Learning Applications, Data Science, Real-World Evidence (RWE), Forecasting Analytics, CRM & CDP Integration, Marketing Technology (MarTech), Personalization Strategy, Omnichannel Analytics, Performance Measurement & KPI Design, and Commercial Operations Analytics

Medical, Regulatory, & Compliance

  • Medical Affairs, Regulatory Affairs, Medical-Legal-Regulatory (MLR) Review, Compliance & Governance, PAAB/Advertising Review, Pharmacovigilance Communications, Promotional Review, Content Approval Operations, and Quality & Audit Readiness
LEARN MORE ABOUT WHO ATTENDS

2026 FEATURED SPEAKERS

HARNESS THE POWER OF AN IN-PERSON & VIRTUAL EVENT

This hybrid experience is specially designed to help attendees capture the most value possible!

  • Expand your network with a larger audience and broader attendee reach.
  • Build connections through one week of pre-event virtual networking.
  • Consult industry experts by scheduling in-person or virtual meetings.
  • Connect with peers using AI matchmaking tools based on shared interests.
  • Access on-demand sessions and content anytime, anywhere.
REGISTER NOW

TESTIMONIALS

"Conference is a good use of my time. Great to learn from HCPs."

Head Of Marketing, Sanofi

"The morning session was more impactful as they discussed and presented real and practical information, sharing case studies and thought-input. "

Commercial Operations Associate, GC Biotherapeutics Inc

"Lots of great info. Diverse topics. Very well organized and run. No backup with registration."

Director, Delta Eight Pharmaceuticals

"Very good speakers and interaction with timely and important topics."

VP of Analytics & Commercial Effectiveness, Aptus Health

"Event format was conducive for networking. Variety of sessions provided good breadth of information."

President, The Rounds

"I loved the opportunity to reconnect with former colleagues and meet new peers. The learning sessions were concise, allowing for learning the top-level priorities, while providing room to get deeper into each topic."

Patient Experience Lead, UCB