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The pharma commercial landscape is moving fast. HCP attention is harder to earn. Patients expect more. Channels are multiplying. Budgets face greater scrutiny. AI is changing how customers discover information and how teams work. And the pressure to demonstrate commercial impact has never been greater.

The Future of Pharma Marketing & Sales Summit brings Canada’s pharma community together to answer the questions that matter most:

• Grow your brands by identifying the strategies, channels and customer insights driving adoption and market performance.
• Win HCP attention by understanding what healthcare professionals actually value and what gets ignored.
• Make smarter investment decisions across field, digital, patient, point-of-care, omnichannel and emerging channels.
• Improve launch performance by turning strategy into coordinated execution and accelerating early adoption.
• Increase sales effectiveness as the role of the rep evolves from product detailer to trusted strategic partner.
• Prove commercial impact by connecting marketing activity, customer engagement and investment to meaningful business outcomes.
• Use AI where it creates real value from productivity and personalization to MLR, analytics and customer engagement.

Leave with practical ideas, real examples and new approaches you can put to work immediately.

Move beyond broad transformation theory and get closer to the commercial decisions you make every day. Hear directly from pharma leaders, HCPs and industry experts about how leading teams are tackling the realities of today’s market:

Where should your next marketing dollar go?

Compare where pharma marketers are investing and where they’re pulling back.

What actually earns HCP attention?

Understand what creates value and trust at a time when access and attention are increasingly difficult to win.

What turns a launch into adoption?

Explore how successful teams prioritize activity, align stakeholders, measure early performance and respond quickly.

Which channels actually deserve your investment?

Examine the role of field, digital, patient, pharmacy, point-of-care and omnichannel engagement.

How do you turn patient insight into brand growth?

Connect patient journeys, support, adherence and real-world insight to better commercial decisions.

Where is AI actually delivering results?

Separate useful applications from hype and examine where AI can improve productivity, customer engagement, decision-making and speed-to-market.

This hybrid experience is specially designed to help attendees capture the most value possible!

• Expand your network with a larger audience and broader attendee reach.
• Build connections through one week of pre-event virtual networking.
• Consult industry experts by scheduling in-person or virtual meetings.
• Connect with peers using AI matchmaking tools based on shared interests.
• Access on-demand sessions and content anytime, anywhere.