30 Mar 2025
In the competitive world of cough drops, Ricola didn’t just survive—they transformed. Here’s how a Swiss family brand rewrote the marketing playbook and expanded beyond traditional seasonal marketing. The Challenge: Breaking the Seasonal Trap Traditionally, cough drop brands live and die by the winter months. Ricola was no different, spending marketing dollars exclusively between October […]
30 Mar 2025
In the fast-paced world of pharmaceutical marketing, the difference between a good vendor relationship and a great one often lies in your strategic approach. Drawing insights from Milka Lukovich’s groundbreaking presentation at the Future Pharma Marketing Summit, here are three critical shifts that can transform your vendor partnerships from transactional interactions to strategic collaborations. Shift […]
23 Apr 2025
Introduction: The pharmaceutical industry stands at a critical inflection point. Traditional market research methodologies are rapidly becoming obsolete, challenged by changing physician demographics, technological advancements, and increasingly complex healthcare landscapes. As pharmaceutical companies seek to understand evolving market dynamics, the need for innovative, efficient, and meaningful research approaches has never been more urgent. This report […]
30 Mar 2025
Introduction: In an era of unprecedented healthcare transformation, pharmaceutical companies face a complex landscape of technological disruption, evolving patient expectations, and increasingly sophisticated market dynamics. The traditional approaches to drug launches and market engagement are rapidly becoming obsolete, demanding a new paradigm of strategic thinking, data-driven insights, and organizational agility. This whitepaper represents a collaborative […]
04 Apr 2025
Launch It recently attended the 7th Annual Future of Pharma Marketing Summit in Toronto, where industry experts highlighted the urgent need for innovation in Canada’s pharmaceutical sector. Currently, Canada significantly lags in providing timely access to new medicines, creating a pressing demand for transformation. Key themes discussed at the summit included the increasing role of […]
30 Mar 2025
16min 45sec
Watch this recording from the 2024 Future Pharma Marketing Summit, featuring Loki Matt, Head of Marketing for Ricola in Canada. He discusses how Ricola evolved from a traditional cough drop brand to an emotionally connected product through consumer-centric marketing and innovative strategies. Discover how consumer insights fuel growth and support their transition beyond seasonal marketing. […]
30 Mar 2025
16min 36sec
Watch this recording from the 2024 Future Pharma Marketing Summit, featuring Milka Lukovich, Global Marketing Leader at Sanofi. She shares valuable insights on vendor management and collaboration, focusing on strategic goal setting, fostering safe communication, avoiding project overload, and identifying early warning signs in execution. Key Insights: – Strategies for Effective Vendor Partnerships – Importance […]
30 Mar 2025
33min 15sec
Join Matthew Norton (IQVIA Canada) and Catherine Dunwoody (EY Canada) as they dive deep into the evolving pharmaceutical landscape. Explore the impact of RSV and GLP-1 therapeutics, the role of digital transformation in healthcare, data-driven launch performance insights, and the power of strategic collaboration between industry leaders. Learn how to: Latest trends in drug launches […]
31 Mar 2025
24min 10sec
Discover how KeyOps is revolutionizing healthcare professional (HCP) market research using cutting-edge AI and software technologies. CEO Peter Doulos reveals innovative strategies to engage physicians, generate deeper insights, and streamline the research process. Learn about their game-changing Colab platform, which offers a more human-centric, convenient approach to gathering critical market intelligence. Perfect for pharma professionals, […]
23 Apr 2025
23min 48sec
Enjoy this session recording from the 2024 FPM Summit session and hear industry leaders Daanyaal Bandukwala of Next Vision Group, Niousha Ghazni of Emergent BioSolutions, and Jose Fabregas of Sanofi as they dive deep into the challenges and opportunities of innovation in pharmaceutical marketing. In this insightful panel discussion, you’ll learn: Key Highlights: – Strategies […]
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