We know that the pandemic has turned the traditional pharma marketing and sales model upside down. This, coupled with the effects of new PMPRB regulations, means that now more than ever, you need the latest insights, innovative business strategies and new skills to thrive. Learn from 20+ marketing experts from across North America so you can modernize your communication and make a difference to patients’ lives.
You will gain expert insights on the massive impact COVID-19 has had on the pharma industry and what challenges are ahead. As well, you will hear directly from healthcare providers on what they need most from your digital market efforts so you can best serve your customers in the new normal.
Join your peers to benchmark your current marketing and sales processes and to revitalize them for these extraordinary times. Find out how to create a nimbler, more cohesive and adaptive remote team. Gain the most up-to-date techniques for engaging HCPs during online meetings, virtual advisory boards and online conferences. As well, delve deeper into how to optimize your digital advertising efforts overall.
We look forward to welcoming you for two days of fresh, engaging learning and high-level networking.
1
Transform your digital marketing plans in light of COVID-19
After living and working in a pandemic-focused world the past few months, hear the latest challenges and creative solutions to ensure your digital marketing plans are best in class and set for successful payback.
2
Gain insight into best practices from leading brands in the pharma industry
Join chief marketing officers, heads of digital marketing, content management, loyalty and omni-channel experts from across North America to gain exclusive insights. Benefit by learning how your peers are addressing the issues arising from heightened customer expectations and shrinking budgets.
3
Discover how to innovate and drive the evolution of the pharma sales force
The pharma sales rep model is undergoing a rapid evolution. Equip your team with the new skills and resources they need to deliver positive outcomes and a strong ROI during these trying economic times.
4
Prepare for the likely impact of new PMPRB regulations on pharmaceutical business plans and marketing strategies
With the amended Patent Medicines Regulations significantly reducing drug ceiling prices and changing market conditions, you need to be able to respond to the impact. Get up to date on the anticipated consequences and gain useful approaches to help you adapt.
5
Connect with customers online and make the most of this unique opportunity
As pharma organizations worldwide are looking to adapt and manage current Covid-19 challenges, there is no better time to connect with customers online and seize the opportunities that these uncertain times offer.
The 3rd Annual Future of Pharma Marketing Summit is the largest event exclusively focused on digital and traditional marketing for pharma companies. This event is known for being highly practical, featuring real use case studies to help you navigate the regulations. It will also help you make a difference, and help you bring a more modern marketing approach to the pharmaceutical industry.
Now a 2-day virtual offering, this year’s Future of Pharma Marketing Summit will engage a broader audience, showcasing an exciting digital program. We are introducing a number of innovative online initiatives, for example, one-on-one meetings, small roundtable discussions, virtual exhibitions, top-notch speakers and fresh case studies. Join us and stay connected while physically apart.
Strategy Institute has been in business for 25+ years, has produced at over 450 conferences and catered to more than 50,000 attendees. We act as an independent conference organizer, with an emphasis on high quality research and lead generation to meet the needs of our customers.
Ever attend an event where you feel like you’re lost in a crowd? Not at the 3rd Annual Future of Pharma Marketing Summit. We deliberately design the program to encourage you to meet with like-minded people – every day of the event. And with the added advantage of technology, you’ll do so at a number of small working groups, industry workshops, peer-led breakouts, roundtables and much more! You’ll come as an individual attendee – but you’ll leave as part of the Future of Pharma Marketing Summit community!
Heather McKenzie
Production
Patrick Savoy
Sponsorship Manager
Monica Sallai
Customer Success Manager
Lekhena Peou
Event Manager
Adrienne Lusk
Marketing Manager
Gagan Kaur
Client Success Manager
