The Old Mill Hotel
Toronto, ON

Tuesday, February 9th &
Wednesday, February 10th, 2021

Register Today

ABOUT

WELCOME

We know that the effects of the new PMPRB regulations make pharma marketing a challenge. Learn from the greatest marketing minds from across North America so you can innovate your communication and make a difference to patients’ lives.

Learn from 25+ pharma marketing experts to harness new tools and technologies. Take your marketing to a new level, improve your brand positioning with greater patient-centricity, and grasp new opportunities to increase your bottom line.

Join our pharma marketing experts who are strongly passionate about sharing tips and tactics at these two intensive days!

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TOP 5 REASONS TO ATTEND

1

The first and only pharma marketing event in Canada

With no other event in Canada to focus purely on DTC, DTP and HCP communication for the pharma sector, this is your best opportunity to balance innovative marketing practices while complying with Canadian rules.

 

2

Hear from digital marketing pioneers in both Canada and the US

Push your company forward with insights from Bristol-Myers Squibb, Sanofi Abbott, Sunovion Pharmaceuticals and many more.

3

Discover how to harness future trends in your communication strategy to increase HCP and patient engagement 

Be ready for the new era in HCP engagement. Find out how to harness new technologies to transform your approach to inform and educate the next generation of physicians.

4

Transform your one to one engagement with a personalized approach to communication

Pharma marketing is transforming rapidly with new communication tools. It is critical to master segmentation to improve your personalization and take engagement to a new level, now and in the future.

5

Reduce physician burden with better communication tools 

Embrace new DTP methods to reach, engage and support patients with chronic illness learn more about their medications. Reduce the burden of education on HCPs by providing outstanding patient information.

NETWORK WITH SOME OF THE BIGGEST BRANDS

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OUR STORY

The 2nd Annual Future of Pharma Marketing Summit is the largest event exclusively focussed on digital and traditional marketing for pharma companies. This event is known for being highly practical, featuring real use case studies to help you navigate the regulations. This event will help you make a difference, and help you bring a more modern marketing approach to the pharmaceutical industry.

Strategy Institute has been in business for 25+ years, has produced at over 450 conferences and catered to more than 50,000 attendees. We act as an independent conference organizer, with an emphasis on high quality research and lead generation to meet the needs of our customers.

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OUR COMMUNITY

Ever attend an event where you feel like you’re lost in a crowd? Not at the 2nd Annual Future of Pharma Marketing Summit! We deliberately design the program to encourage you to meet with like-minded people – every day of the event. You’ll do so at a number of small working groups, industry workshops, peer-led breakouts, roundtables and much more! You’ll come as an individual attendee – but you’ll leave as part of the Future of Pharma Marketing Summit community!

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DISCOVER TORONTO !!

Discover Toronto! No matter what floats your boat – sports, arts and culture, shopping, food and drinks, or simply people watching – you know Toronto won’t let you (or your spouse) down!

Here are some to get you started:

Entertainment & Night Life

Enjoy the bustling entertainment district showing Broadway musicals and plays, or go to the Internationally acclaimed Roy Thomson Hall to catch one of the 350 concerts that take place there each year.

Attractions

From the CN Tower and Ripley’s Aquarium near the lake, to Casa Loma in The Annex, Toronto has a variety of famous attractions. Get a Toronto CityPass to save money and avoid ticket lines and take in the local sights.

Restaurants

Toronto has a vibrant food scene offering a diverse selection of tasty flavors. From hole-in-the-wall joints to luxurious tasting menus, Toronto is a food lover’s dream city.

Sports

Home to the Blue Jays, Raptors, Argonauts and Maple Leafs, there is something for every sports fan in Toronto. Watch a game at the Rogers Centre or Scotiabank Arena or at one of the many sports bars across the city

Arts & Culture

With 29 museums in Toronto, and 21 top art galleries, you can spend days enjoying the arts scene. Start your visit the ROM or the AGO and finish up at the Ontario Science Centre or Hockey Hall of Fame.

THE VENUE

The Old Mill Toronto is a heritage boutique hotel with 57 deluxe rooms & suites complete with a luxurious on-site spa.

The Old Mill 300-seat fine dining restaurant has been in operation for over 95 years. Experience the magnificence of one of Toronto’s most renowned landmarks, situated in the picturesque Humber Valley. Be sure to bring your runners or bike to enjoy Etienne Brule Park across the street, which is part of Toronto’s Bike Path system.

Benefits of staying at the hotel include…

  • Networking: Onsite social activities for conference attendees and speakers.
  • Upscale Services and Amenities: Relax and rejuvenate your body and mind at the Spa at the Old Mill. Choose from the many indulgent options or create your customized package.
  • Dining Experience: The Old Mill Dining Room offers a classic menu with seasonal selections. Take out is also available. Relax with and listen to live jazz after a hard day in the Home Smith Bar.
  • Accommodations: The Old Mill has elegant and unique guest rooms and suites, decorated with luxurious four-poster beds and Tudor style. Enjoy the Jacuzzi tub for two, along with panoramic views of the Humber Valley.
  • Convenience: Save travel time and money.

TO RESERVE

The Old Mill Toronto

9 Old Mill Rd,

Etobicoke, ON

M8X 1G5

Tel: (416) 232-3703

Save travel time and money. Take advantage of our discounted room rate of $230/night, based on a first come basis, whilst rooms are available. Mention “Strategy Institute Future of Pharma” when you make your reservation.

If the group rate is no longer available, prevailing rates may be offered for some or all of your dates, please contact the hotel

IMPORTANT: Strategy Institute is not affiliated with nor do we contract any third-party room booking service. Please contact the hotel directly to make your reservations.

FREQUENTLY ASKED QUESTIONS

Which meals are included?

Breakfast, lunch, and snacks during the morning and afternoon breaks are provided at the conference, served in the exhibition hall.

Is there parking?

Yes, contact our customer care team for more details at [email protected]

Can I send a replacement delegate if I can’t attend at the last minute?

Absolutely! Please contact our customer care team at [email protected] at your earliest convenience to let them know to have a badge ready for your colleague.

I have special meal requirements. Whom do I contact?

Please contact our customer care team on [email protected], so they can liaise with the venue to ensure you are taken care of.

When will the presentation slides be available and how do I get them?

Presentation slides will be available within a week’s time after the conference. You will receive an email from our customer care team with details. Please be aware that not all speakers are able to release their presentations due to confidentiality reasons.

Can I stay for the whole conference?

Yes, you are very welcome to attend the whole conference. It’s one of the benefits of speaking!

When is my presentation due?

Please, send your presentation to us 2 weeks before the conference, even if it is still in draft form. This will allow us to check it on the event laptop in advance, and let you know if there are any issues. Please email your final version to the event manager and bring a back-up on a usb stick.

What aspect ratio should my slides be?

Please, select ‘standard’ in Microsoft office – the aspect ratio is 4:3

What time do I need to arrive before my presentation?

Please, arrive at the break before you are due to speak, e.g. if you are due to speak at 4pm, please arrive during the afternoon break. This is so you can meet the conference producer, check your slide deck (and load it if you have a new version with you) and do a rehearsal of your presentation.

Is there a speakers’ green room?

No, we find our speakers enjoy networking with delegates and other speakers and sponsors in the exhibition hall, which is open throughout the conference. Hot and cold drinks are typically available in the exhibition hall all day, and seating is provided if you need to do some work or make calls.

What forms of payment do you accept?

We accept Visa, MasterCard, American Express Electronic Funds Transfer or Cheque for Canadian Currency and American Currency.

What is your cancellation/refund policy for paid invoices?

A full refund less $495 administrative charge will be given for cancellations received in writing up to 14 days prior to the conference date; refunds will not be available after this date

Can I pay half now and half at a later date?

We highly encourage a full payment upon receipt of invoice. For any specific circumstances, please reach out to customer care at [email protected]

My credit card was charged with a foreign transaction fee, how do I get that amount paid for?

Strategy Institute is not liable for any additional charges levied by a credit card company, including but not limited to American Express currency conversion charges.

I paid for my registration, does it include my hotel stay at the venue?

Registration fees include attendance, luncheon and all course materials. It does not include accommodations or transportation to and from the conference.

When is booth set-up and tear-down?

Set up is usually the night before the event, or before registration opens on day 1. You will have received a logistics package from your event manager with more details. If you’ve not received this, please contact customer care on [email protected] so they can connect you to the event manager

When will I know my booth number?

You will receive this 1 week before the event, from your event manager.

I want to distribute handouts, can you make that happen?

Yes! Please give them to the event manager when you arrive for set-up. If you want to distribute an electronic handout please send this to your event manager at your earliest convenience.

EVENT

Which meals are included?

Breakfast, lunch, and snacks during the morning and afternoon breaks are provided at the conference, served in the exhibition hall.

Is there parking?

Yes, contact our customer care team for more details at [email protected]

Can I send a replacement delegate if I can’t attend at the last minute?

Absolutely! Please contact our customer care team at [email protected] at your earliest convenience to let them know to have a badge ready for your colleague.

I have special meal requirements. Whom do I contact?

Please contact our customer care team on [email protected], so they can liaise with the venue to ensure you are taken care of.

When will the presentation slides be available and how do I get them?

Presentation slides will be available within a week’s time after the conference. You will receive an email from our customer care team with details. Please be aware that not all speakers are able to release their presentations due to confidentiality reasons.

SPEAKERS

Can I stay for the whole conference?

Yes, you are very welcome to attend the whole conference. It’s one of the benefits of speaking!

When is my presentation due?

Please, send your presentation to us 2 weeks before the conference, even if it is still in draft form. This will allow us to check it on the event laptop in advance, and let you know if there are any issues. Please email your final version to the event manager and bring a back-up on a usb stick.

What aspect ratio should my slides be?

Please, select ‘standard’ in Microsoft office – the aspect ratio is 4:3

What time do I need to arrive before my presentation?

Please, arrive at the break before you are due to speak, e.g. if you are due to speak at 4pm, please arrive during the afternoon break. This is so you can meet the conference producer, check your slide deck (and load it if you have a new version with you) and do a rehearsal of your presentation.

Is there a speakers’ green room?

No, we find our speakers enjoy networking with delegates and other speakers and sponsors in the exhibition hall, which is open throughout the conference. Hot and cold drinks are typically available in the exhibition hall all day, and seating is provided if you need to do some work or make calls.

PAYMENT

What forms of payment do you accept?

We accept Visa, MasterCard, American Express Electronic Funds Transfer or Cheque for Canadian Currency and American Currency.

What is your cancellation/refund policy for paid invoices?

A full refund less $495 administrative charge will be given for cancellations received in writing up to 14 days prior to the conference date; refunds will not be available after this date

Can I pay half now and half at a later date?

We highly encourage a full payment upon receipt of invoice. For any specific circumstances, please reach out to customer care at [email protected]

My credit card was charged with a foreign transaction fee, how do I get that amount paid for?

Strategy Institute is not liable for any additional charges levied by a credit card company, including but not limited to American Express currency conversion charges.

I paid for my registration, does it include my hotel stay at the venue?

Registration fees include attendance, luncheon and all course materials. It does not include accommodations or transportation to and from the conference.

SPONSORS

When is booth set-up and tear-down?

Set up is usually the night before the event, or before registration opens on day 1. You will have received a logistics package from your event manager with more details. If you’ve not received this, please contact customer care on [email protected] so they can connect you to the event manager

When will I know my booth number?

You will receive this 1 week before the event, from your event manager.

I want to distribute handouts, can you make that happen?

Yes! Please give them to the event manager when you arrive for set-up. If you want to distribute an electronic handout please send this to your event manager at your earliest convenience.