Watch this recording from the 2024 Future Pharma Marketing Summit, featuring Loki Matt, Head of Marketing for Ricola in Canada. He discusses how Ricola evolved from a traditional cough drop brand to an emotionally connected product through consumer-centric marketing and innovative strategies.

Discover how consumer insights fuel growth and support their transition beyond seasonal marketing. Ricola Marketing Transformation:

Key Learnings

– Consumer-Centric Strategy
– Emotional Brand Positioning
– Product Portfolio Innovation
– Marketing Performance

Metrics Explore more Pharma Marketing insights at the Digital Pharma Summit Resource Hub: https://www.digitalpharmasummit.ca/resources/