Parth Khanna

In an environment where access is limited and personalization is expected, effective HCP engagement depends on more than great branding and messaging. It depends on great delivery.

While marketing teams invest heavily in crafting omnichannel strategies, what happens when that strategy meets the field? Too often, there is a gap between what is designed at headquarters and what is executed in the conversation.

In this session, we will explore how AI-powered roleplay tools, built specifically for pharma, help close that gap by aligning brand strategy with real-time field performance. You will learn how these tools:

• Help reps translate complex messaging into personalized, compliant conversations
• Enable reps to practice in a personalized way with AI avatars modeled after real HCP personas
• Generate actionable insights to refine coaching and drive brand strategy pull-through

Unlike traditional training tools, this approach is dynamic, personalized, and designed for how pharma reps actually work. The result is a solution that reps want to use because it helps them succeed, and that marketing and commercial leaders can rely on to translate brand and commercial strategy into action at the point of conversation.

Whether you are in brand, field excellence, commercial operations, or medical affairs, you will leave with a new perspective on how AI can help unify your teams around the one moment that matters most: the face-to-face HCP interaction.