Jennifer has degree in Biology and Pharmacology from McMaster University. She has been in the pharmaceutical industry for over 15 years with time in Medical Information and Health Outcomes and Pricing before transitioning to PAAB. She is the lead trainer and content creator for PAAB training as well as has chaired several industry committees. Outside her role at PAAB, she is an active member on the OPMA board and working towards a Global Executive MBA in Health and Life Science at Rotman School of Management.
Day 1: Oct 15, 2025
Day 2: Oct 15, 2025
8:55 am
REGULATORY KEYNOTE
Navigating the Regulatory Maze on AI
Explore how PAAB’s development of an AI regulatory model is poised to revolutionize the pace of advertising approvals, without sacrificing quality, compliance and trust. Unpack the unique challenges and opportunities of integrating AI into the regulatory pathway in Canada.
Take away specific insights to:
- Navigate the intersection of AI-assisted regulatory review and ensuring ethical, accurate, and responsible promotional activities in line with regulatory standards
- Understand how the PAAB AI model is designed to support rapid, consistent, and compliant review of advertising materials, and how this shift will enable marketers to pivot faster and adapt to emerging needs
- Explore practical strategies to leverage compliant AI-driven communication tools that engage healthcare professionals and patients, while avoiding regulatory pitfalls
- Participate in a forward-thinking discussion on the collaborative role of PAAB and industry in shaping an AI-enabled future that supports innovation without compromising regulatory integrity.
Optimizing through AI doesn’t have to mean sacrificing trust, credibility, and regulatory compliance.
