Day 1

Gain insight into today’s sessions so you can get the most out of your conference experience.

Engage Canadian physicians effectively by emphasizing trust and credibility within a competitive healthcare landscape. Create a roadmap to:

• Gain a deep understanding of the unique needs and preferences of Canadian physicians through data-driven insights.
• Develop tailored, authentic communication strategies that acknowledge time constraints while delivering high-value information.
• Examine successful engagement examples, highlighting best practices and common pitfalls to avoid when building long-term trust.

Transform how your organization connects with Canadian physicians to ensure it stands out as a trusted and credible partner in advancing patient care.

Misalignment between sales and marketing teams can lead to missed opportunities, inconsistent messaging, and inefficiencies. Take back to your office strategies to:

• Break down silos and establish clear communication channels to ensure alignment on messaging, strategy, and execution.
• Leverage data to support smarter decision-making and optimize marketing campaigns and sales strategies.
• Establish best practices for aligning sales and marketing to enhance engagement with healthcare professionals, patients, and other stakeholders.

Bolster collaboration between sales and marketing to maximize commercial impact and drive success.

For many pharmaceutical companies, the word data still triggers stress more than excitement, synonymous with messy spreadsheets, manual work, and constant firefighting. Yet when CEOs talk about the future, it’s all about data, KPIs, and AI. Why does the reality so often fall short of the rhetoric?

• Share real stories from pharmaceutical organizations that have turned chaotic data environments into backbones of smarter work.
• Cover some of the most exciting Gen AI projects happening in Canada, but more importantly, what it actually takes to become AI ready.
• These are transformation stories with all the highs, lows, and lessons; the wins, the missteps, and the moments that reshaped how teams work and think about data.

• Discover how aligning patient potential with strategy, execution, and measurement can uncover new opportunities for meaningful script lift.
• By integrating deep population and patient insights with a precise understanding of healthcare provider dynamics, life sciences organizations can create a clear thread that connects high-potential patient populations to strategic priorities.
• This approach not only enables more effective and efficient HCP engagement but also transforms measurement—linking script lift directly to investment decisions and ensuring resources drive maximum impact.

Design and execute data-driven campaigns that deliver measurable results in the pharmaceutical industry. Take back to your office strategies to:

• Leverage data analytics to identify key audience segments and tailor messaging for maximum impact.
• Optimize campaign performance through continuous data monitoring and agile adjustments.
• Learn from real-world examples of successful data-driven campaigns, including strategies to replicate success and common pitfalls to avoid.

Amplify the impact of your campaigns by adopting data-driven methods to achieve greater precision, improved engagement, and sustained success.

The foundation of any successful digital marketing campaign is a deep understanding of its intended audience – not just who they are, but what they’re thinking, feeling, seeking, and how they navigate the digital ecosystem (when and where). By integrating insight-driven creative with agile, data-informed media strategy, Healthwise and Healthing deliver campaigns that connect in the moment and perform over time. We’ll explore how this approach fuels real engagement, grounded in:

• Understanding the patient and HCP mindset to shape meaningful creative
• Mapping where and when to reach your audience across search and social
• Using data driven decision making to refine strategy and uncover unmet needs

Together, these strategies show how audience-first thinking leads to meaningful impact and greater return on marketing investment.

• Browse through different sponsor booths and test drive new technology.
• Enter your name for a chance to win exciting prizes.
• Take advantage of event-specific offers and special content.

Harness the power of data effectively, transforming overwhelming information into actionable insights for pharmaceutical marketing and sales. Develop a blueprint to:

• Identify the most relevant data sources and metrics to inform marketing and sales strategies.
• Streamline data analysis processes to extract meaningful insights that drive decision-making.
• Analyze real-world examples of data-driven marketing and sales successes, including common pitfalls to avoid.

Improve how your organization manages and applies data to ensure it can translate insights into impactful actions that enhance performance and outcomes.

• Evaluate the value medical education brings to clinicians, patients, and the pharmaceutical industry
• Identify best practices for designing medical education programs that drive measurable outcomes
• Explore methods to assess the impact of medical education

In an environment where access is limited and personalization is expected, effective HCP engagement depends on more than great branding and messaging. It depends on great delivery.

While marketing teams invest heavily in crafting omnichannel strategies, what happens when that strategy meets the field? Too often, there is a gap between what is designed at headquarters and what is executed in the conversation.

In this session, we will explore how AI-powered roleplay tools, built specifically for pharma, help close that gap by aligning brand strategy with real-time field performance. You will learn how these tools:

• Help reps translate complex messaging into personalized, compliant conversations
• Enable reps to practice in a personalized way with AI avatars modeled after real HCP personas
• Generate actionable insights to refine coaching and drive brand strategy pull-through

Unlike traditional training tools, this approach is dynamic, personalized, and designed for how pharma reps actually work. The result is a solution that reps want to use because it helps them succeed, and that marketing and commercial leaders can rely on to translate brand and commercial strategy into action at the point of conversation.

Whether you are in brand, field excellence, commercial operations, or medical affairs, you will leave with a new perspective on how AI can help unify your teams around the one moment that matters most: the face-to-face HCP interaction.

Explore the growing importance of omnichannel marketing in pharma and how integrating digital and traditional sales tactics can enhance reach and engagement. Source practical tips to:

• Develop a cohesive strategy that blends digital platforms with traditional sales methods for a seamless customer experience.
• Optimize communication across multiple channels to effectively engage healthcare professionals and patients.
• Explore successful omnichannel campaigns, identifying key strategies, benefits, and common pitfalls to avoid.

Amplify your marketing strategy by embracing omnichannel integration, ensuring a unified approach that maximizes engagement, drives sales, and strengthens brand loyalty.

Review the key solutions and takeaways from today’s sessions. Source a summary of action points to implement in your work. Discuss tomorrow’s highlights!