Robert Burko

CEO and Founder


All Sessions by Robert Burko

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Day 1: Oct 15, 2025

8:45 am

OPENING REMARKS FROM YOUR HOST

Gain insight into today’s sessions so you can get the most out of your conference experience.

2:15 pm

FIRESIDE CHAT

TRACK A: BUILDING A WINNING TEAM

Driving Team Collaboration Across Sales, Marketing, and Operations

Boost overall organizational performance by fostering a culture of collaboration among marketing, sales, and operations. Achieve a step-by-step action plan to:

  • Recognize the importance of cross-functional collaboration.
  • Identify barriers to effective teamwork between sales, marketing, and operations.
  • Develop strategies to enhance communication and alignment.

Bolster your culture of collaboration to improve coordination, decision-making, and cross-departmental relationships.

Day 2: Oct 15, 2025

3:55 pm

FIRESIDE CHAT: HEALTHCARE HUB OR DISPENSARY

Is Pharma Giving Pharmacies a Fair Chance?

It is key for pharma sales and marketing teams to foster strong, value-driven relationships with pharmacists to drive brand loyalty, product adoption, and patient adherence. Master the success factors to:

  • Build effective strategies to engage pharmacists, provide meaningful support, and create long-term partnerships that benefit all stakeholders.
  • Understand the pharmacist’s role and needs, and then tailor engagement strategies by recognizing their unique challenges and priorities.
  • Identify opportunities to support pharmacists through educational resources, patient adherence programs, and digital tools that enhance their practice.

Advance strategies for building pharmacist partnerships that drive results for patients.