Michelle Rajpal

Digital Customer Engagement Manager, Marketing Innovation & Digital Excellence (OBU


All Sessions by Michelle Rajpal

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Day 1: Oct 15, 2025

Day 2: Oct 15, 2025

5:00 pm

PANEL:

Orchestrating Customer Engagement Journeys Across Omnichannel Touchpoints

Deliver seamless, patient-centric communication to HCPs by integrating digital and traditional engagement channels. Embrace best practices to:

  • Map and understand each stage of the customer journey using insights from web, mobile, in-person visits, contact centers, and connected devices.
  • Develop integrated, tailored content and outreach strategies that meet patients where they are; whether online, in-app, at home, or in-clinic.
  • Analyze real-world examples of omnichannel patient engagement to uncover effective personalization tactics and common pitfalls to avoid.

Transform your customer engagement strategy by creating a cohesive, personalized experiences through a truly omnichannel approach.