Science well told.
We’ve been translating science into results for 30 years.
We are a highly experienced team skilled in strategy, client service, creative development and project management who share one common goal. We want our clients (big and small) to be as passionate about working with Healthwise as we are about working on their business.
Over the years, we have had the privilege of working with numerous pharmaceutical companies, hospitals, healthcare-related government organizations, professional associations, and not-for-profits.
With our exclusive focus on healthcare communication, our breadth of experience spans 80+ product launches and over 130 brands.
Bring us the science, the difficult to explain, the tough stuff.
Healthwise is an independent pharma marketing agency offering top notch strategy, creative, and execution. Based in Toronto, Canada.
Connect. Captivate. Convert.
These three steps represent the holy grail of digital advertising. Orangutan has been connecting, captivating and converting digital prospects for over 15 years.
Our secret sauce is having the discipline to always follow the data, wherever it leads us.
9 times out of 10, if you get a group of marketers in a room together and show them 3 different creative variations, they will not choose the winning creative. This is why testing and the resultant data is so critical.
At Orangutan, we test everything. This includes audiences, platforms, placements, creative, landing pages, conversion funnels, and the list goes on. We strive hard to erase preconceived notions and biases, and we keep testing and optimizing until we’ve found the winning combination(s). The result is a much higher Return on Ad Spend (ROAS) for our clients.
Our particular specialty is dragging Pharmaceutical brands into the 21st century – getting them comfortable with digital advertising and social media and avoiding the ever-present regulatory pitfalls. The list of Pharma clients we’ve run campaigns for include Nova Nordisk, Gilead, Abbott Diabetes, Alexion and Abbvie, to name a few.
If you’re a pharma marketer looking to up your digital advertising game, look no further. We’ll have you employing platforms and tactics you never thought possible.
Orangutan is a Toronto-based independent digital advertising agency specializing in paid social, search, and display.