Rodrigo Reis is a seasoned business professional with over 25 years of diverse experience in the pharmaceutical industry, currently leading UCB Canada Inc. operations as General Manager. Over the past two decades, Rodrigo has honed his skills in Medical, Marketing, and Sales roles, gaining expertise in small molecules, biologics/vaccines, and rare diseases. His passion for improving patient lives is the driving force behind his remarkable journey.
Throughout his career, Rodrigo has worked in local, regional, and global roles, gaining significant experience in markets such as Brazil, Argentina, USA, and now Canada, in leadership positions encompassing marketing, medical and sales, and has also worked with policy and government affairs teams to advance policy in healthcare. This international exposure and diverse experience have enriched his understanding of diverse markets and business cultures.
Rodrigo joined UCB in Brazil in 2020, as Head of the Immunology business. After almost 3 years of a successful transformation, delivering double digit growth for 3 years in a row, Rodrigo was appointed as General Manager for Canada and relocated to the Greater Toronto Area with his family.
Rodrigo holds a PharmD degree from the University of Sao Paulo, Brazil, and an MBA from the Pontific Catholic University of Sao Paulo. This solid foundation has been instrumental in his professional journey.
Recently, Rodrigo has also been serving on the Board of Directors of two organizations: the innovative pharma trade association Innovative Medicines Canada (IMC), where he chairs the Human Resources Committee, and the Belgium-Canadian Business Chamber (BCBC).
