Renée Lagacé

The foundation of any successful digital marketing campaign is a deep understanding of its intended audience – not just who they are, but what they’re thinking, feeling, seeking, and how they navigate the digital ecosystem (when and where). By integrating insight-driven creative with agile, data-informed media strategy, Healthwise and Healthing deliver campaigns that connect in the moment and perform over time. We’ll explore how this approach fuels real engagement, grounded in:

• Understanding the patient and HCP mindset to shape meaningful creative
• Mapping where and when to reach your audience across search and social
• Using data driven decision making to refine strategy and uncover unmet needs

Together, these strategies show how audience-first thinking leads to meaningful impact and greater return on marketing investment.