Rahhman El Borai

Associate National Business Director

Ipsen Biopharmaceuticals Canada, Inc.

ABOUT RAHHMAN

Rahhman El Borai is a National Sales Leader at Ipsen Biopharmaceuticals Canada, with more than 10 years of experience spanning pharmaceutical sales, analytics, operations, and marketing. He has a strong interest in data analytics, gathering insights, and identifying patterns to inform strategy and strengthen execution. Rahhman is also passionate about leveraging, building, and deploying AI systems to drive innovation, efficiency, and better decision-making.

SESSION

2:30 pm

What Actually Drives Early Brand Uptake

Early adoption is rarely determined by launch execution alone. In complex and competitive markets, uptake is…

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