Natacha Raphael is currently the Head of Corporate Affairs & Patient Engagement for AbbVie in Canada.
With over 25 years of experience in corporate affairs, patient engagement, and public affairs, which includes a long tenure in the healthcare and pharmaceutical sector both in Canada and internationally. Natacha began her career in the Canadian Federal Government in Ottawa. Prior to joining AbbVie, she held an international position at Biogen, where she led a team in Corporate Affairs and Patient Advocacy across Latin America, the Middle East & Africa, and Asia-Pacific. She also took on the role of Head of Corporate Communications and Stakeholder Relations at Takeda in Canada where she developed relationships with local communities in various disease sectors. Another international experience was during her position for AstraZeneca for the Middle East and Africa, based in Dubai for multiple years. Throughout her career, Natacha has worked closely with community groups, and patient organizations around the world to help increase disease awareness in multiple therapeutic areas.
Natacha is originally from Montreal, is multilingual, and holds a degree from the Université de Montréal.
Day 1: Oct 15, 2025
Day 2: Oct 15, 2025
9:25 am
CASE STUDY: THE PATIENT-CENTRIC SHIFT
Redefining and Navigating the Business demands whilst upholding Patient – Centric Values in Pharmaceutical therapies
Embrace a patient engagement model, transforming business and commercial strategies in the pharmaceutical industry. Master the success factors to:
- Leverage patient insights to tailor market strategies that prioritize individual needs and outcomes.
- Optimize the patient voice and personalized content to engage patients effectively and build trust.
- Examine successful case studies of patient-centric initiatives and identify key challenges to avoid.
