Day 1: Oct 15, 2025
9:25 am
INDUSTRY EXPERT:
AI-powered Digital Geomarketing to Engage with HCPs and Patients
- Hyper-targeted engagement: Learn how advanced geospatial and behavioral data can be used to build privacy-compliant, high-intent digital audiences, enabling marketers to reach HCPs and consumers/patients with unmatched precision.
- AI-enhanced audience intelligence: Discover how artificial intelligence analyzes browsing behavior to reveal audience intent and interests. When integrated with geographic fencing algorithms, this intelligence sharpens audience definition—delivering hyper-refined groups for more precise message delivery.
- From Data to Action: Explore how real-world applications of this approach are transforming pharma marketing strategies—delivering scalable, repeatable, and insight-driven impact.
Day 2: Oct 15, 2025
