Kevin brings over 25 years of sales and insights experience in Consumer Packaged Goods (CPG) and applies this experience working with both Pharma and CPG clients.
Through his 23 years at PepsiCo, Kevin had the opportunity to work across food and beverage categories and to manage and work with customers across all channels. His experience at PepsiCo includes 7 years leading the Category Insights Team for beverages, where he collaborated with retailers to implement insights-led solutions to drive joint business plan results.
Kevin’s mandate as Senior Vice President and Sales Team Leader of the Pharma & CPG team is to work with Environics Analytics’ (EA) clients and strategic partners to help them become more data-driven, leveraging deeper insights and practical applications that get measurable results. This includes leveraging clients’ first-party data in combination with EA’s databases (including big data) to better understand and segment patients, quantify the patient potential, and prioritize the largest areas of opportunity for health care practitioner prioritization and patient support.
Kevin holds degrees from Queen’s University, the University of Windsor and York University.
Day 1: Oct 15, 2025
11:15 am
INDUSTRY EXPERT
Unlocking Script Lift Potential Through Prescriber & Patient Opportunity Insights
- Discover how aligning patient potential with strategy, execution, and measurement can uncover new opportunities for meaningful script lift.
- By integrating deep population and patient insights with a precise understanding of healthcare provider dynamics, life sciences organizations can create a clear thread that connects high-potential patient populations to strategic priorities.
- This approach not only enables more effective and efficient HCP engagement but also transforms measurement—linking script lift directly to investment decisions and ensuring resources drive maximum impact.
Day 2: Oct 15, 2025
