Jessica Knox
CEO – Metrix Group
Jessica brings close to 20 years of experience consulting in the pharmaceutical and biotech industries in Canada, US and globally. With a background in learning and development, she has bridged into marketing to help clients align brand strategy with field execution. As CEO of Metrix since 2017, she drives company innovation while fostering a thriving organization. An active industry contributor, she has spoken at conferences across North America, and is currently a board member for the LIfe Sciences Trainers and Educators Network. She draws inspiration from diverse industries to shape her leadership and strategic approach.
Day 1: Oct 15, 2025
Day 2: Oct 15, 2025
11:55 am
PANEL: BRIDGING THE GAP
Aligning Sales and Marketing Teams to Drive Commercial Success
Misalignment between sales and marketing teams can lead to missed opportunities, inconsistent messaging, and inefficiencies. Take back to your office strategies to:
- Break down silos and establish clear communication channels to ensure alignment on messaging, strategy, and execution.
- Leverage data to support smarter decision-making and optimize marketing campaigns and sales strategies.
- Establish best practices for aligning sales and marketing to enhance engagement with healthcare professionals, patients, and other stakeholders.
Bolster collaboration between sales and marketing to maximize commercial impact and drive success.
