Jane Motz Hayes is Global Chief Creative Design Officer at Havas Health Network, leading capabilities across experience design, content strategy and AI-enabled discovery. During a 25-year career spanning film & TV, technology, start-ups and agencies, she has helped organizations use design, storytelling and emerging technology to make complex information more useful and human. Her current focus is the transformation of search and customer experience through generative AI. Jane advises global healthcare organizations on generative engine optimization, AI visibility, content authority, governance and the operating models required to compete in an increasingly AI-mediated discovery environment. A long-standing accessibility and inclusive-design advocate, she brings a distinctly human-centred perspective to GEO ensuring that information is structured for machines without losing clarity, credibility or value for people. Jane guest lectures at the University of Toronto Faculty of Information and has served as a juror for Cannes Lions, Clio Health, the New York Festivals Health Awards and the London International Awards.
