Arnaud Lavenue

Arnaud Lavenue is Senior Partner & Brand Strategist at Toc Toc Communications, an independent creative healthcare agency based in Montreal and Toronto. He co-leads the agency and advises pharmaceutical brands on brand strategy, positioning and engagement, helping them become more distinctive, relevant and meaningful through strategy, creativity and human insight. His work connects pharmaceutical brand strategy with patient and healthcare professional engagement, drawing on experience across both client and agency roles.

Before joining Toc Toc, Arnaud led cardiovascular marketing for emerging markets at Pfizer’s New York headquarters. In Canada, he managed commercial strategies for Lipitor and Norvasc, including Lipitor’s transition through loss of exclusivity, and led primary and specialty care sales teams. This experience informs his approach to building pharmaceutical brands throughout their life cycle and translating brand strategy into practical commercial execution.

Arnaud holds a PharmD from the University of Lyon and a postgraduate degree in Marketing from HEC Paris. He was inducted into the Canadian Healthcare Marketing Hall of Fame in 2022.