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Ajay is a commercial analytics leader specializing in driving data-driven business decisions through advanced analytics, market insights, digital transformation, and omnichannel strategy. He brings a strong track record of translating complex data into actionable strategies that optimize commercial performance and elevate customer engagement.
As Insights & Omnichannel Strategy Manager at GSK Canada, he is responsible for driving commercial analytics and innovative digital campaign initiatives that inform business strategy, while leading end-to-end omnichannel analytics and market mix modeling to optimize promotional channel mix and maximize ROI.
Prior to his current role at GSK, Ajay was Insights Lead at Clarivate Analytics, serving as an SME for clients across North American and European markets and delivering projects spanning business intelligence, commercial excellence, market landscaping, forecasting, and pricing. His experience also includes strategic consulting and analytics roles at ZS Associates and IQVIA.
Known for agile problem-solving and effective collaboration with cross-functional teams and vendor partners, Ajay operates at the intersection of insights, technology, and commercial strategy to build scalable solutions. Ajay holds an MBA with a specialization in pharmaceutical marketing and a bachelor’s degree in pharmaceutical sciences.