Navigating Adoption, Governance & Real-World Impact in Marketing and Sales

AI co-pilots are rapidly transforming pharmaceutical marketing and sales functions, offering new opportunities to improve productivity, personalization, and decision-making. Yet adoption remains uneven as organizations balance innovation with governance, compliance, trust, and operational readiness. Shape successful AI co-pilot implementation by:

• Examining the biggest barriers to AI co-pilot adoption, including compliance, trust, workflow integration, and change management
• Improving productivity, content generation, customer engagement, and commercial effectiveness with AI Copilots
• Identifying the most effective KPIs across productivity, quality, and adoption metrics to measure AI impact

Balance human oversight, governance, and scalability in regulated pharma environments