How to Unlock the Pharmacy Opportunity in Brand Growth

Across Canada, pharmacists are expanding into prescribing and running clinics, making pharmacies critical access points as physician availability declines. These shifts require your commercial teams to evolve engagement models to unlock new opportunities. Take away practical tips to:

• Transform access, initiation, and brand choice as pharmacists take on prescribing roles.
• Master and navigate a multi-stakeholder model balancing physician and pharmacist influence.
• Optimize engagement to drive uptake and adherence at the pharmacy level.
• Adapt pharmacy networks as scalable channels for patient engagement, adherence, and brand growth.