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ABOUT

ABOUT

UNLOCK KEY CONFERENCE INSIGHTS
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Signature Discovery

“Intents and insightful conference. I really enjoyed organizers and speakers energy as well as the many valuable advice provided”

Maven Medical Marketing

“Pharma marketing is a small industry, and this conference brought together a lot of partners + clients - fantastic networking!”

Novartis

“Learned from vendors & excited to explore solutions discussed. Great to learn from the different perspectives across the teams”

CTC Medical Communications

“Loved the interactivity & real discussion”

Virtual Hallway

“I attend every year + enjoy the summit”

Signature Discovery

“Intents and insightful conference. I really enjoyed organizers and speakers energy as well as the many valuable advice provided”

Maven Medical Marketing

“Pharma marketing is a small industry, and this conference brought together a lot of partners + clients - fantastic networking!”

Novartis

“Learned from vendors & excited to explore solutions discussed. Great to learn from the different perspectives across the teams”

CTC Medical Communications

“Loved the interactivity & real discussion”

Virtual Hallway

“I attend every year + enjoy the summit”

TWO DAYS TO BUILD A STRONGER PHARMA MARKETING & SALES PLAYBOOK

Winning HCP attention is more difficult. Customer journeys are fragmented. Launch expectations are higher. Commercial teams have more channels, data and technology than ever but not always clearer answers about where to focus. At the same time, every investment is under pressure to demonstrate value.

That’s what the Future of Pharma Marketing & Sales Summit is built to address.

Over two days, learn directly from the people doing the work. Examine successful launches and campaigns. Hear what HCPs actually want from pharma. Compare investment and channel decisions with your peers. Explore how leading teams are improving sales effectiveness, patient engagement, brand performance and commercial execution.

Leave with new ideas, practical approaches and a stronger network to help you:

  • Grow brands and increase adoption
  • Earn greater HCP attention and engagement
  • Make smarter marketing and channel investments
  • Improve launch execution
  • Strengthen field-force effectiveness
  • Turn patient insight into commercial action
  • Measure and demonstrate impact
  • Apply AI and technology where they create genuine value

This isn’t two days of theory about the future of pharma. It’s two days focused on making better commercial decisions now.

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TOP 3 REASONS TO ATTEND

1

FIND OUT WHAT’S ACTUALLY WORKING AND TAKE IT BACK TO YOUR BRAND

Move beyond high-level trends and hear how pharma leaders are tackling the commercial challenges you face every day.

  • See how teams are driving brand growth, launches and adoption.
  • Examine what is working across HCP, patient, pharmacy, field, digital and point-of-care engagement.
  • Learn from real-world case studies including the decisions, execution challenges and lessons behind them.
  • Benchmark your strategy against approaches being used across Canada’s pharma industry.

Come away with ideas you can use, not just trends you already know.

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2

MAKE BETTER COMMERCIAL DECISIONS

There are more ways than ever to spend your marketing budget. The challenge is knowing what deserves your attention and investment.

  • Determine where different channels fit within the modern pharma marketing mix.
  • Discover how to earn HCP attention in an increasingly crowded information environment.
  • Improve how you translate patient and customer insight into brand strategy.
  • Strengthen launch execution and accelerate adoption.
  • Increase sales effectiveness and the value of every HCP interaction.
  • Understand where AI, automation and analytics can produce genuine commercial impact.

Pressure-test what you’re doing today and identify what you should do differently tomorrow.

VIEW AGENDA

3

BENCHMARK YOURSELF AGAINST CANADA’S PHARMA COMMUNITY

  • Spend two days comparing notes with senior leaders across pharma marketing, brand, sales, commercial excellence, patient engagement, digital and analytics.
  • Learn what’s working inside other organizations. Discover where peers are investing. Talk candidly about shared challenges. Meet people with experience solving the problems you’re facing now.
  • The existing audience is a real asset: your document lists previous delegates from organizations including Pfizer, J&J, AstraZeneca, Bayer, Merck, Gilead, Sanofi, Lilly, AbbVie, GSK, Amgen, Roche, Takeda and many others.

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NETWORK WITH THE TOP PHARMA MARKETING & SALES LEADERS IN CANADA

SEE WHO ATTENDS

25 YEARS OF CULTIVATING CONNECTIONS

For 25 years, Strategy Institute has been at the forefront of event production and content creation. Our Future of Pharma Marketing & Sales Summit delivers innovative insights, valuable networking, and professional development opportunities!

  • Harness insights from a network of 5,000+ pharma marketing and sales leaders across North America.
  • Engage with innovators and early adopters of cutting-edge marketing and sales tools.
  • Immerse yourself in an interactive event that supercharges your marketing and sales journey.
  • Amplify your expertise, craft a dynamic action plan, and forge impactful connections.
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JOIN OUR COMMUNITY

Ever attend an event where you feel like you’re lost in the crowd? Not at the Future of Pharma Marketing & Sales Summit!

We deliberately design the program to encourage you to build relationships with like-minded pharma peers. Our onsite experience and innovative event platform allow you to network in small working groups, peer-led breakouts, roundtables, and much more!

Arrive solo but leave as part of the pharma marketing and sales community.

CONNECT WITH US

DISCOVER TORONTO!

No matter what floats your boat – sports, arts and culture, shopping, food and drinks or simply people watching – Toronto won’t let you (or your spouse) down!

Here are some ideas to get you started:

Entertainment & Night Life

Enjoy the bustling entertainment district featuring Broadway musicals and plays, or go to the internationally acclaimed Roy Thomson Hall to catch one of the 350 concerts that take place there each year.

Attractions

From the CN Tower and Ripley’s Aquarium near the lake to Casa Loma in the Annex, Toronto has a variety of famous attractions. Get a Toronto CityPass to save money, avoid ticket lines and take in the local sights.

Restaurants

Toronto has a vibrant food scene offering a diverse selection of tasty flavours. From hole-in-the-wall joints to luxurious tasting menus, Toronto is a food lover’s dream city.

Sports

Home to the Blue Jays, Raptors, Argonauts and Maple Leafs, there is something for every sports fan in Toronto. Watch a game at the Rogers Centre, Scotiabank Arena or at one of the many sports bars across the city.

Arts & Culture

With 29 museums in Toronto and 21 top art galleries, you can spend days enjoying the arts scene. Start your visit at the ROM or the AGO and finish up at the Ontario Science Centre or the Hockey Hall of Fame.

THE VENUE

Toronto Airport Marriott Hotel

Toronto Airport Marriott Hotel delivers everything you need for a brilliant stay in Toronto, Canada. The hotel welcomes you to Ontario with modern design, superb service and an exceptional location just minutes away from Toronto Pearson International Airport. Take advantage of complimentary hotel shuttle service to and from the airport, and take the UP Express train for easy access to downtown Toronto. Indulge in a little retail therapy at Vaughan Mills, CF Sherway Garden or Square One Shopping Centre, all within a 20-minute walk from the hotel location. At the hotel, enjoy a meal at Wayside Social, which showcases sustainable, locally sourced ingredients.

BENEFITS OF STAYING AT THE HOTEL INCLUDE…

  • Networking: Onsite social activities for conference attendees and speakers.
  • Upscale Services and Amenities: Relax at the indoor pool or keep up with your fitness regimen in the Fitness Centre.
  • Dining Experience: Savor an unprecedented Canadian‐ inspired menu in the Waywide Social Restaurant.
  • Accommodations: Guests of the Toronto Airport Marriott will have the opportunity to experience all the finest details. These include: complimentary High Speed Internet Access, in-room amenities, include a mini-fridge, coffee-maker and safe.
  • Convenience: Strategically located by the Pearson International Airport and less than 30 kilometers from the downtown core. Steps from a host of vibrant cultural and sports activities including the Woodbine Racetrack, golf clubs and Canada’s Wonderland!

TO RESERVE

Toronto Airport Marriott Hotel
901 Dixon Road

Toronto, Ontario
Canada M9W 1J5
RESERVATIONS: 1-800-905-2811

Save travel time and money. Take advantage of our discounted group rate, available until September 15, 2026 at $269/night, on a first-come basis whilst rooms are available. For your convenience, please use this booking link to make your reservation online now!

IMPORTANT: Strategy Institute is not affiliated with, nor do we contract any third-party room booking service. Please contact the hotel directly to make your reservations.

BOOKING LINK

YOUR 2026 FUTURE OF PHARMA MARKETING AND SALES SUMMIT TEAM

FREQUENTLY ASKED QUESTIONS

Which meals are included?

Breakfast, lunch as well as morning and afternoon snacks are provided at the conference, served in the exhibition hall.

Is there parking?

Yes, contact our customer care team for more details at [email protected]

Can I send a replacement delegate if I can’t attend at the last minute?

Absolutely! Please contact our customer care team at [email protected] at your earliest convenience.

I have special meal requirements, who do I contact?

Please contact our customer care team at [email protected] so they can liaise with the venue to ensure you are taken care of.

When will the presentations be available, and how do I get them?

Presentations will be available once the conference has concluded, typically within a week. You will receive an email from our customer care team with the link to download the presentations. Please be aware that not all speakers are able to release their presentation due to confidentiality reasons.

What time do I need to arrive before my presentation?

Please arrive at the break before you are due to speak, e.g. if you are due to speak at 4 p.m., please arrive during the afternoon break. This is so you can meet the conference producer, check your slide deck (and load it if you have a new version with you) and run through a rehearsal of your presentation.

When is my presentation due?

Please send your presentation to the event manager two weeks prior to the conference, even if it is still in draft form. This will allow us to check it in advance and let you know if there are any issues. Please also email your final version to the event manager, and bring a back-up copy on a USB stick.

What aspect ratio should my slides be?

Please select ‘standard’ in Microsoft Office – the aspect ratio is 4:3.

Can I stay for the whole conference?

Yes, you are very welcome to attend the whole conference. It’s one of the benefits of speaking!

Is there a speakers’ green room?

No, we find our speakers enjoy networking with delegates, other speakers and sponsors in the exhibition hall, which is open throughout the conference. Hot and cold drinks are typically available in the exhibition hall all day, and seating is provided if you need to complete some work or make any calls.

What forms of payment do you accept?

We accept Visa, Mastercard, American Express, Electronic Funds Transfer or Cheque for Canadian Currency and American Currency.

What is your cancellation/refund policy for paid invoices?

A full refund minus a $495 administrative charge will be given for cancellations received in writing up to 14 days prior to the conference date. Refunds will not be available after this date.

Can I pay half now and half at a later date?

We highly encourage a full payment upon receipt of invoice. For any specific circumstances, please reach out to customer care at [email protected]

My credit card was charged with a foreign transaction fee, how do I get that amount paid for?

Strategy Institute is not liable for any additional charges levied by a credit card company, including but not limited to American Express currency conversion charges.

I paid for my registration, does it include my hotel stay at the venue?

Registration fees include attendance, luncheon and all course materials. It doesn’t include accommodations or transportation to and from the conference.

When is booth setup and teardown?

Setup is usually the night before the event or before registration opens on day one. You will receive a logistics package from your event manager with more details. If you have not received this, please contact customer care at [email protected] so they can connect you to the event manager.

When will I know my booth number?

You will receive this from your event manager one week before the event.

I want to distribute handouts, can you make that happen?

Yes! Please give them to the event manager when you arrive for setup. If you want to distribute an electronic handout, please send this to your event manager at your earliest convenience.

EVENT

Which meals are included?

Breakfast, lunch as well as morning and afternoon snacks are provided at the conference, served in the exhibition hall.

Is there parking?

Yes, contact our customer care team for more details at [email protected]

Can I send a replacement delegate if I can’t attend at the last minute?

Absolutely! Please contact our customer care team at [email protected] at your earliest convenience.

I have special meal requirements, who do I contact?

Please contact our customer care team at [email protected] so they can liaise with the venue to ensure you are taken care of.

When will the presentations be available, and how do I get them?

Presentations will be available once the conference has concluded, typically within a week. You will receive an email from our customer care team with the link to download the presentations. Please be aware that not all speakers are able to release their presentation due to confidentiality reasons.

SPEAKERS

What time do I need to arrive before my presentation?

Please arrive at the break before you are due to speak, e.g. if you are due to speak at 4 p.m., please arrive during the afternoon break. This is so you can meet the conference producer, check your slide deck (and load it if you have a new version with you) and run through a rehearsal of your presentation.

When is my presentation due?

Please send your presentation to the event manager two weeks prior to the conference, even if it is still in draft form. This will allow us to check it in advance and let you know if there are any issues. Please also email your final version to the event manager, and bring a back-up copy on a USB stick.

What aspect ratio should my slides be?

Please select ‘standard’ in Microsoft Office – the aspect ratio is 4:3.

Can I stay for the whole conference?

Yes, you are very welcome to attend the whole conference. It’s one of the benefits of speaking!

Is there a speakers’ green room?

No, we find our speakers enjoy networking with delegates, other speakers and sponsors in the exhibition hall, which is open throughout the conference. Hot and cold drinks are typically available in the exhibition hall all day, and seating is provided if you need to complete some work or make any calls.

PAYMENT

What forms of payment do you accept?

We accept Visa, Mastercard, American Express, Electronic Funds Transfer or Cheque for Canadian Currency and American Currency.

What is your cancellation/refund policy for paid invoices?

A full refund minus a $495 administrative charge will be given for cancellations received in writing up to 14 days prior to the conference date. Refunds will not be available after this date.

Can I pay half now and half at a later date?

We highly encourage a full payment upon receipt of invoice. For any specific circumstances, please reach out to customer care at [email protected]

My credit card was charged with a foreign transaction fee, how do I get that amount paid for?

Strategy Institute is not liable for any additional charges levied by a credit card company, including but not limited to American Express currency conversion charges.

I paid for my registration, does it include my hotel stay at the venue?

Registration fees include attendance, luncheon and all course materials. It doesn’t include accommodations or transportation to and from the conference.

SPONSORS

When is booth setup and teardown?

Setup is usually the night before the event or before registration opens on day one. You will receive a logistics package from your event manager with more details. If you have not received this, please contact customer care at [email protected] so they can connect you to the event manager.

When will I know my booth number?

You will receive this from your event manager one week before the event.

I want to distribute handouts, can you make that happen?

Yes! Please give them to the event manager when you arrive for setup. If you want to distribute an electronic handout, please send this to your event manager at your earliest convenience.