Shawna Boynton, Associate Director, Diabetes and Obesity OmniChannel Marketing, has ten years of Pharmaceutical commercial experience working in respiratory, vaccines, diabetes, and obesity therapeutic areas in various roles including sales, brand and digital marketing. Most recently, Shawna joined Novo Nordisk Canada to successfully lead the OmniChannel Marketing Transformation merging brand strategy with innovative advancements in technology to enhance customer engagement and sales enablement. Prior to Novo Nordisk, Shawna was part of the GSK Canada team starting out as Sales Representative in 2013. She soon after continued to follow her passion for health and wellness focused on customer experience in the digital space moving into a Digital Marketing Manager position on the newly formed Digital Team at GSK. She is known for her agility, strategic thinking and innovative mindset to accelerate business transformation and innovation. In her spare time, Shawna also held the Strategy and Insights position on the Executive Leadership Team at Women Leaders in Pharma where she devoted her time to the organization’s mission of empowering women in the industry to reach their full potential.