Warren Brini

Global Head of Field Digital Capabilities

Pharmaceutical and biotech sales, commercial operations, and technology leader delivering excellence in executing specialty care product launches in partnership with shared services colleagues. Work across the organization to develop and prioritize tools, data, and services for field service teams. Architect and enhance the CRM platform and other systems promoting field team effectiveness. Take ownership of key deliverables to executive effective sales strategies. Build high-performing teams, streamline the technical and organizational structure, and facilitate data-driven decision-making. Draw on deep industry experience and exceptional business acumen to lead change. Set the organizational vision and drive solutions advancing commercial operations performance.  


  • Launched successful Omnichannel HCP experience program through field engagement and change management initiatives. 
  • Led implementation of new digital and data technologies to provide innovative industry leading solutions to drive business decisions.
  • Managed global brand strategy and alliance partners for leukemia product. 
  • Created KPIs for oncology and created a single platform to view field analytics and activities.
  • Improved market access strategies and capabilities of regional and national account teams. 
  • Redesigned patient services model and HCP educational program, US oncology distribution, and compliance program.

All Sessions by Warren Brini

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Day 1: Sep 14, 2022

Day 2: Sep 15, 2022