As Senior Principal, Technology Solutions & Customer Engagement for IQVIA in Canada, Venky is responsible for leading company initiatives related to all facets of customer engagement, working cross-functionally across the organization and its various business regions. His focus in on helping clients move to a “digital first” approach for their commercial transformation and digital engagement for customer-facing teams.
Venky joined IQVIA after 16 years with tier one software and service companies such as Salesforce, SAP, and Deloitte. He brings his unique perspective on applying the latest technology and services to achieve true omni-channel engagement and orchestration for building connected experiences for his customers.
Venky serves as a strategic partner supporting his clients in designing and integrating engagement models that support their commercial excellence, salesforce effectiveness and precision marketing teams.
Day 1: Sep 14, 2022
10:20 am
10:20 am
INDUSTRY EXPERT: ADAPTING ENGAGEMENT IN A TIME OF DISRUPTION
Changing Physician Preferences, Hyper-Personalization and Preparing for the Future of HCP Engagement
As COVID moves from pandemic to endemic, the next transition is also happening in HCP practices, attitudes, and preferences. While patient loads may be rebounding, this does not signal a return to the old pre-pandemic normal. Physicians are reporting dealing with high levels of personal burnout, challenges related to managing patient backlogs, sicker patients, and longer delays in adopting new treatments.
How can the industry support healthcare practitioners in this new reality where one size no longer fits all? Developing engagement strategies in this environment requires your organization to become more nimble and flexible. The expectation for personalization goes beyond knowing the preferred communication channels; it is moving towards a hyper-personalized approach that can anticipate the next best engagement. This presentation will discuss:
- Results from ongoing research among Canadian physicians regarding the shift in their practices, enduring challenges, and their evolving needs and preferences
- Approaches to shift & redesign your journey framework for hyper personalization
- How best to leverage next best actions for dynamic engagement
Day 2: Sep 15, 2022
