Venessa Cocuzzoli

Marketing Director, Cardiovascular & Cardiovascular Renal

Venessa Cocuzzoli has been working in the pharmaceutical industry in Canada and the US for almost eighteen years. Since 2008, she has been focused on the anticoagulation space and has held several different roles in Bayer’s Cardiovascular Business Unit, across sales and marketing. In 2019, Venessa took onthe additional role of Product Owner for a newly created commercial scrum team focused on advancing digital initiatives at Bayer. Venessa’s current role is Head of Marketing for CardioRenal where she leads a team of marketers focused on in-market brands, as well as launches.

Venessa holds a Bachelor of Commerce degree from the University of Toronto and an MBA from ESADE Business School, Spain. In addition to her functional role at Bayer, she has been an active member of Bayer’sCanadian Advisory Council for Inclusion and Diversity since 2020 and is dedicated to advancing the dialogue across the spectrum of diversity and inclusion for typically under-represented groups.


All Sessions by Venessa Cocuzzoli

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Day 1: Jan 26, 2021

Day 2: Jan 27, 2021

10:25 am

10:25 am

PANEL DISCUSSION: VALUE-ADDED CONTENT

Create Targeted and Relevant Content for HCPs to Stand out from the Competition

There are many important aspects of a successful working relationship between pharma and HCPs. But consistently delivering timely, targeted, value-added content in a format that is convenient for your target audience is key. Reinvent your content strategy with material that is relevant to HCPs and their patients. Create a roadmap to:

  • Utilize data analysis to enrich your customer knowledge and produce pertinent content
  • Track the impact of your marketing efforts to improve communications while avoiding message fatigue
  • Determine the right channel and platform for different audiences and content

11:35 am

11:35 am

SPOTLIGHT SESSION: COLLABORATING WITH SALES

Leverage Technology and Digital Campaigns to Support your Sales Teams and Enhance their Effectiveness

Field teams have historically been pharma’s most impactful resource. As pharma continues to embrace the digital reality, this provides new channels and opportunities for innovation. Boost your lead generation and conversion by employing digital capabilities to amplify the impact of your field teams. Develop an action plan to:

  • Equip and empower your sales reps with relevant data
  • Implement suggestion engines to improve execution
  • Accelerate a more coordinated and effective sales strategy by working in tandem with your field team