As COO of TrendMD, Tash is an expert in strategic operations management with years of experience in academia, in strategic and international management research in multiple countries. Bringing an international perspective has enabled her to build a diverse, high-performing team that helps pharma companies worldwide to optimize their marketing, educational, and scientific exchange efforts through the TrendMD’s network, transforming how scientific knowledge is disseminated and consumed.
Day 1: Jan 26, 2021
Day 2: Jan 27, 2021
KEYNOTE FIRESIDE CHAT: THE CHANGING PHARMA SALES FORCE
Empowering Your Team for the Digital Environment
COVID-19 is a fascinating disruptor that has turned the pharma sales rep model upside down, limiting face to face visits and requiring a rapid evolution of the field representative role. Equip your sales reps with new strategies, skills and resources they need to react quickly to these shifting needs. Take away critical insights and source your plan of action by:
- Considering the various new roles of reps moving forward: orchestrator, channel, spoke?
- Conquering the fear of digital: how to gain buy-in from your reps to adapt digital tools
- Determining what’s working: email, cold calls, web conferences that add value and more
- Setting expectations and KPIs plus new ways to incentivize sales reps
Establish nimble practices that enable sales representatives to be more adaptive and productive to erratic situations.