Tamara Lovi

Marketing Head

Tamara is a seasoned health & beauty marketing executive, whose drive to deliver outstanding results has led to significant positive impact on all the businesses she has been involved with in the past 18 years.

Before joining Sanofi in Nov. 2015 to lead the Marketing & Innovation team for the Consumer Healthcare division, she had worked at Procter & Gamble, Lise Watier Cosmetiques and Abbott Nutrition. Passionate about building meaningful brands that make a difference in the lives of people, she strives to achieve outstanding results by connecting with consumers in a relevant and unique way.

Tamara takes pride in coaching and inspiring people to succeed and grow, and continues to mentor many of the employees who have reported to her in the past.

 


All Sessions by Tamara Lovi

Printer Friendly See Full Agenda

Day 1: Feb 26, 2020

4:15 pm

4:15 pm

PANEL DISCUSSION

Establish best practices that help projects flow efficiently through regulatory channels

Canada has a robust regulatory framework for advertising and promotion of healthcare products.  Ensure projects go through regulatory and compliance channels efficiently by adopting these best practices.  Our distinguished panelists will share best practices on how to navigate through these channels effectively by:

  • Planning for a smooth traverse: What should be done before even starting the project
  • Implementing as though everyone’s watching: Avoid the pitfalls that could occur upon deviation from the approved plan
  • Keeping your eyes on your fries:  Regulatory considerations relating to monitoring and evaluation
Understand the regulations, policies and guidance documents involved in creating compliant health care professional and consumer-directed messages.

Day 2: Feb 27, 2020