Steve Peretz is the North American lead of Health Experience & Product Strategy for Appnovation. He brings fifteen years of digital strategy experience, working with brands spanning the pharma, CPG and healthcare industries.
At Appovation, he leads the healthcare strategy practice, including research and validation for personalized digital support programs, working with clients like Pfizer, AstraZeneca and Boehringer Ingelheim.
Taking a patient-centred approach, Steve partners with clients to create meaningful engagement that leads to positive outcomes for patients, caregivers and brands, while navigating the complexities of the highly regulated healthcare industry.
Before joining Appnovation, Steve co-found the first holistic health management platform for caregivers and patients affected by heart failure.
Day 1: Sep 14, 2022
Day 2: Sep 15, 2022
It’s all in the Mindset: Embracing the Future with a Product Mindset for Successful Digital Transformation
Use of cutting-edge technology is not the reason for digital product success. Our best digital products simply demonstrate the ability to understand our audience’s needs and deliver holistic, connected solutions that truly help them. This session will explore the key themes that lead to digital success across the pharma industry, including:
- Solution-focused digital health: emerging technologies that will strengthen health ecosystem relationships
- Data and analytics: The evolving role of analytics and what you can expect to realistically measure, today
- Product mindset: How to establish a product mindset in your organization, highlighting case study examples from pharma