Steve Peretz

Group Director, Health Experience & Product Strategy

Steve Peretz is the North American lead of Health Experience & Product Strategy for Appnovation. He brings fifteen years of digital strategy experience, working with brands spanning the pharma, CPG and healthcare industries.

At Appovation, he leads the healthcare strategy practice, including research and validation for personalized digital support programs, working with clients like Pfizer, AstraZeneca and Boehringer Ingelheim.

Taking a patient-centred approach, Steve partners with clients to create meaningful engagement that leads to positive outcomes for patients, caregivers and brands, while navigating the complexities of the highly regulated healthcare industry.

Before joining Appnovation, Steve co-found the first holistic health management platform for caregivers and patients affected by heart failure.

All Sessions by Steve Peretz

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Day 1: Jan 26, 2021

Day 2: Jan 27, 2021

11:00 am

11:00 am


Harness Companion Apps and Digital Therapeutics in a More Integrated Fashion to Enhance Results

There have been several dramatic changes to care delivery since the onset of the pandemic. Pharma companies must transform their usual sales and marketing strategies to deliver better experiences for the broader patient and caregiver population. Stay a step ahead of your competitors by capitalizing on the benefits that digital solutions can add to your campaigns. Take a deep dive into:

  • Digital solutions: the “ideal state” of companion apps and digital therapeutics for the pharma industry
  • Patient centricity: the importance of creating personalized, engaging experiences with patients, not for them
  • Data & analytics: setting the right KPIs and understanding how experiences are performing to help drive reimbursement for digital platforms