Stacey is a leader in marketing transformation whose career path collided with the digital customer when she was an agency intern. Today, she has over 15 years of agency and client experience building content strategies, evolving simple web tactics into immersive, award-winning websites, redesigning large-scale, multi-brand corporate sites, overseeing complex digital media buying strategies and launching highly-segmented, digital-first, multi-million dollar national marketing campaigns.
While she’s an admitted PAAB and industry novice, Stacey is embracing her sophomore year in pharma as she builds on her extensive experience with brands like Nestle, Make A Wish, Toshiba, CAMH and Scotiabank to contribute to the customer engagement and digital transformation strategy for Boehringer Ingelheim.
Day 1: Feb 26, 2020
Day 2: Feb 27, 2020
CASE STUDY: DIGITAL AGENCIES
Establish which core digital capabilities are needed for Canadian pharma to transform vs. shiny new pennies and more advanced technologies
This session will offer an understanding of Agile marketing and winning digital team structure. Establish how Agile marketing method enables and streamlines end to end, eHCP digital decision-making journey. Achieve a step-by-step action plan to:
- Formulate the essential tools, technology, and capabilities required to achieve agile customer-centric digital marketing engine
- Optimize time and budget to streamline end to end and the eHCP digital decision-making journey
- Establish precise measurement and accountability
- Design Customer decision journey based on behaviour and data
Establish which core digital capabilities are needed for Canadian pharma to transform