Sarah Clark has almost 20 years communications experience in the health care, education and non profit sectors. Sarah has experience in social media, branding, internal and external communications, media relations and community relations combined with a strong community outreach background. Sarah combines this with strong knowledge of cannabis and its medical properties.
A graduate of the University of Western Ontario in Political Science and History, Sarah also earned a post graduate certificate in Public Administration from Humber College and worked in the Premier’s Communications Support Unit.
Sarah has been a medical cannabis patient for more than a decade and has been researching various aspects of medical cannabis use for most of that time. As a Director of Delta Eight Pharmaceuticals, Sarah is involved in communications and patient education.
A long-time resident of the GTA, Sarah currently resides in Mississauga, Ontario with her husband Gavin and son Alastair.
Day 1: Jan 26, 2021
Day 2: Jan 27, 2021
CASE STUDY: EFFECTIVELY WORKING WITH SOCIAL MEDIA INFLUENERS
Connecting with Social Media Influencers to Engage Your Direct to Patient Audience
The continuing rise of social media has transformed how patients are seeking medical guidance, including turning to patient influencers and patient social media groups. Improve your success on key social media platforms by knowing how reach online influencers and patients directly. Take away specific strategies to:
- Apply social media listening to determine and to proactively respond to common concerns
- Access new patients on social media: what’s permissible and tactics to maximize your reach
- Build connections with viewers: how to develop engaging, personal stories to build trust
- Market safely: ethical and regulatory issues you need to know
Improve your social media marketing strategies to connect with influencers, to win new patients and to spread accurate healthcare information.