Samantha Yang

Business Unit Director, Marketing (Primary Care)

Samantha has over 17 years of pharmaceutical experience across primary care, specialty care and rare diseases, in a broad range of commercial functions including Sales, Marketing, New Product Development and Commercial Transformation. Her passion and focus is on transforming the traditional pharmaceutical commercial model to create more personalized and valuable customer experiences and ultimately drive business performance.


In her current role as Business Unit Director, Primary Care Marketing at Boehringer Ingelheim Canada, Samantha leads a diverse team of Customer Marketing Managers who are accountable for setting the vision, GTM strategy, tactical execution and optimization of several primary care brands across multiple therapeutic areas.

All Sessions by Samantha Yang

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Day 1: Jan 26, 2021

Day 2: Jan 27, 2021

11:05 am

11:05 am


Empowering Your Team for the Digital Environment

COVID-19 is a fascinating disruptor that has turned the pharma sales rep model upside down, limiting face to face visits and requiring a rapid evolution of the field representative role. Equip your sales reps with new strategies, skills and resources they need to react quickly to these shifting needs. Take away critical insights and source your plan of action by:

  • Considering the various new roles of reps moving forward: orchestrator, channel, spoke?
  • Conquering the fear of digital: how to gain buy-in from your reps to adapt digital tools
  • Determining what’s working: email, cold calls, web conferences that add value and more
  • Setting expectations and KPIs plus new ways to incentivize sales reps

Establish nimble practices that enable sales representatives to be more adaptive and productive to erratic situations.