Ruta Rozentals

Director of Clearance Services

Ruta has been with Ad Standards since 2003 as part of the team that reviews consumer-directed health product messages for compliance with applicable Canadian legislation, regulations and guidelines. Her work includes evaluating direct-to-consumer prescription drug advertising (DTCA) and direct-to-consumer information (DTCI) as well as nonprescription drug, natural health product, vaccine and medical device advertising. Ruta currently leads the Health Products and Cosmetics preclearance sections and is a licensed pharmacist and graduate of the Pharmacy program (BSc. Pharm) at the University of Toronto.

All Sessions by Ruta Rozentals

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Day 1: Jan 26, 2021

Day 2: Jan 27, 2021

1:30 pm

1:30 pm


Regulatory Framework Impacting Pharma and How to Adapt Your Marketing Strategies for Quick Approvals

The advertising and promotion of healthcare products is heavily regulated in Canada and can cause delays if you do not know the rules well. Find out the best practices and timelines to make sure your projects flow through regulatory and compliance channels smoothly. Take away an action plan to help you navigate the systems effectively by:

  • Aligning your advertising and marketing communications with the most current rules
  • Maintaining your compliance by adhering to a proven process
  • Getting updates from PAAB and Ad Standards

Gain approvals swiftly by understanding the regulations, policies and guidance documents involved in creating compliant health care professional and consumer-directed messages