Robert Vitale

Global Marketing Director, Respiratory & Immunology

Robert Vitale is an experienced global marketing leader, with demonstrated success spanning fifteen years in the pharmaceutical industry. He is skilled in brand strategy, portfolio strategy, marketing management, sales, global product launch, cross-functional team leadership, and market analysis. He is passionate about fostering a culture of high performance, inclusion, and collaboration.

Driven to exceed business goals, develop talent, and improve the health of patients in Canada and around the world, Rob is a recipient of multiple Country President’s Awards for standout performance and leadership. He graduated from the Rotman School of Management, University of Toronto.


All Sessions by Robert Vitale

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Day 1: Jan 26, 2021

9:10 am

9:10 am

KEYNOTE PANEL: PLANNING FOR THE FUTURE

Future-Proof your Pharma Marketing with Lessons Learned from the Pandemic

In the past couple of years, we have seen remarkable change in the way that pharmaceutical marketing teams operate. This change has had a significant impact on the type of engagement that is possible with both HCPs and patients alike. Transform your marketing operations with a better understanding of the long-term effects on the pharma landscape. Gain actionable insights into:

  • Pharma’s response to the new reality imposed by the pandemic restrictions, including what went right and what could have been done better
  • The rise of telemedicine and other fundamental changes to HCP practices
  • The digitalization of business operations, processes and interactions
  • The future of remote and hybrid work environments

Day 2: Jan 27, 2021

2:45 pm

2:45 pm

AFTERNOON KEYNOTE: THE COVID VACCINE

Lessons Learned from AstraZeneca and its Global Blockbuster Treatment

If AstraZeneca wasn’t a household name before the pandemic, it undoubtedly is now. At the end of 2021, AstraZeneca’s COVID vaccine sales reached a whopping $4 billion. Build a blueprint to success with best practices from this pharmaceutical giant. Source proven strategies to:

  • Effectively transition from raw data to building a powerful brand
  • Drive strategic alignment across diverse markets
  • Shape the market and grow advocacy at scale
  • Foster a culture of high performance and productivity in the new normal
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