Rene Baptiste-Burns

Performance Coach

Rene is a successful pharmaceutical sales representative with almost 20 years of sales experience and a strong commitment to employee engagement and development.

Most recently in her role as Performance Coach at Novo Nordisk Canada, Rene has been involved in helping the organization navigate the new COVID reality by providing training in the area of virtual customer engagement. She has been involved in rolling out various virtual platforms to the sales department to optimize customer meetings and coaching representatives on how to maximize those interactions. As well, she has worked across the organization to collect best business practices and develop supporting resources to assist sales representatives in transitioning to virtual interactions.

 

Over the last several months she has conducted workshops on embracing virtual detailing and how to improve access to customers in challenging times.


All Sessions by Rene Baptiste-Burns

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Day 1: Jan 26, 2021

Day 2: Jan 27, 2021

12:20 pm

12:20 pm

CASE STUDY: HANDS ON VIRTUAL SALES CALL TRAINING

Sharpening Your Skills for Boosting Sales in Uncertain Times: A Collaboration Between Marketing and Sales

Ten months into the COVID-19 pandemic, digital sales tools and virtual meetings have replaced almost all in-person meetings – and may do so permanently. The challenge is that customers are experiencing ‘Zoom fatigue’. Innovation will be the key to continuing to reach customers virtually. This session will examine strategies around how organizations can adapt in a rapidly changing environment, including:

  • Adjusting your virtual platform to one that works for the customer – what we have learned over the last 9 months.
  • Examining the importance of agility in marketing tool development within a constantly changing virtual environment.
  • How to develop marketing tools for virtual storytelling to increase meaningful contacts with customers.
  • Optimizing the collaboration between marketing and sales to enhance the customer experience.