Paul is an experienced entrepreneur, physician, and scientist specializing in bringing mission-driven, health information-technology ventures to market. He co-founded TrendMD, the largest native advertising platform for academic research that is transforming how scientific knowledge is disseminated and consumed. In 2019, after growing the company to profitability and 150 million unique visitors per month, Paul stepped down from his day-to-day role of CEO at TrendMD to lead the strategic vision of the company as an Advisor. He recently earned his PhD for research that has advanced the fields of bibliometrics, knowledge dissemination, and scholarly communication from the Institute of Medical Sciences at the University of Toronto. Paul is currently completing his medical residency in psychiatry at the University of Toronto.
Paul has received several honours for his work in academic research, education, and in business. Most recently he was awarded the highly competitive PM360 Elite Master Educator Award recognizing his outstanding contributions to physician education through TrendMD. He was awarded the Allan Kaplan Graduate Award and Edward Christie Stevens Fellowships in Medicine recognizing his contributions to medical research. In 2016, he was awarded the prestigious Martin Walmsley Fellowship Award for entrepreneurship.
Paul has authored over 25 peer-reviewed papers, as well as book chapters spanning multiple disciplines in publications such as the New England Journal of Medicine, the Journal of the Association for Information Science and Technology, Scientometrics, the Journal of Affective Disorders, Neuropharmacology, and the Canadian Medical Association Journal, among others.
He is a frequent speaker on knowledge translation and dissemination, health information and technology, as well as the future of innovation, particularly in mental health, wellness, and longevity.
Day 1: Feb 9, 2021
Day 2: Feb 10, 2021
Industry Expert: Trend MD
Digital Engagement: Optimizing Marketing Channels to Achieve Maximum Reach
The internet has been changing potential customers’ reading habits across all industries for the last 15 years. Learn how to take advantage of the latest direct-to-audience technology by investing in native advertising and marketing. We’ll explain how:
• Native marketing and content strategies work and can be scaled
• A “surround sound” approach to pharma marketing can expand your pharmaceutical footprint
• Previously unreachable researchers, physicians, and academics can be driven to your content
• EHS, TrendMD, and other native tools can significantly increase your company’s reach
Come and learn how to replace passive Google advertising with bold and direct marketing.