Patrick Massad


Patrick Massad has been with the PAAB since 2002. He’s held several posts during his tenure starting as a reviewer, followed by Chief Review Officer, followed by Deputy Commissioner, and he is now the Acting Commissioner.

He is a graduate from the pharmacy program at University of Toronto. More recently, he has completed the Canadian Association Executives program offered by the CSAE and has attained the CAE designation.

All Sessions by Patrick Massad

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Day 1: Jan 26, 2021

Day 2: Jan 27, 2021

1:30 pm

1:30 pm


Regulatory Framework Impacting Pharma and How to Adapt Your Marketing Strategies for Quick Approvals

The advertising and promotion of healthcare products is heavily regulated in Canada and can cause delays if you do not know the rules well. Find out the best practices and timelines to make sure your projects flow through regulatory and compliance channels smoothly. Take away an action plan to help you navigate the systems effectively by:

  • Aligning your advertising and marketing communications with the most current rules
  • Maintaining your compliance by adhering to a proven process
  • Getting updates from PAAB and Ad Standards

Gain approvals swiftly by understanding the regulations, policies and guidance documents involved in creating compliant health care professional and consumer-directed messages