Patrick Massad

Acting Commissioner

Patrick Massad has been with the PAAB since 2002. He’s held several posts during his tenure starting as a reviewer, followed by Chief Review Officer, followed by Deputy Commissioner, and he is now the Acting Commissioner.

He is a graduate from the pharmacy program at University of Toronto. More recently, he has completed the Canadian Association Executives program offered by the CSAE and has attained the CAE designation.

All Sessions by Patrick Massad

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Day 1: Feb 9, 2021

4:15 pm

4:15 pm


Establish best practices that help projects flow efficiently through regulatory channels

Canada has a robust regulatory framework for advertising and promotion of healthcare products.  Ensure projects go through regulatory and compliance channels efficiently by adopting these best practices.  Our distinguished panelists will share best practices on how to navigate through these channels effectively by:

  • Planning for a smooth traverse: What should be done before even starting the project
  • Implementing as though everyone’s watching: Avoid the pitfalls that could occur upon deviation from the approved plan
  • Keeping your eyes on your fries:  Regulatory considerations relating to monitoring and evaluation
Understand the regulations, policies and guidance documents involved in creating compliant health care professional and consumer-directed messages.

Day 2: Feb 10, 2021