Neil Follett


For more than 20 years Neil has been leading high-performing Healthcare marketing teams. As the President and Founder of Brightworks, Neil has developed innovative and award-winning programs for clients in almost every channel and therapeutic area.  A tireless, and fairly opinionated, advocate for both excellence and relevance in marketing tactics Neil has presented to industry groups at conferences and associations in Canada and the United States. Nearly 90 awards, and more than 5,000 projects later, the talented team at Brightworks continues to amaze him, and never fails to keep him on his toes.

All Sessions by Neil Follett

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Day 1: Feb 9, 2021

9:00 am

9:00 am


How to deal with globalization or regionalization of the marketing function as a Canadian affiliate to achieve alignment

Over the last few years, Pharma Companies have pulled marketing resources from their affiliate countries (like Canada). This will create Global and/or Regional Marketing Teams who deliver marketing tools/programs to the affiliates. Take away specific solutions to:

  • Achieve economies of scale
  • Improve economies of scale
  • Transform alignment of marketing strategies globally

Transform alignment of marketing strategies globally and improve economies of scale

4:15 pm

4:15 pm


Establish best practices that help projects flow efficiently through regulatory channels

Canada has a robust regulatory framework for advertising and promotion of healthcare products.  Ensure projects go through regulatory and compliance channels efficiently by adopting these best practices.  Our distinguished panelists will share best practices on how to navigate through these channels effectively by:

  • Planning for a smooth traverse: What should be done before even starting the project
  • Implementing as though everyone’s watching: Avoid the pitfalls that could occur upon deviation from the approved plan
  • Keeping your eyes on your fries:  Regulatory considerations relating to monitoring and evaluation
Understand the regulations, policies and guidance documents involved in creating compliant health care professional and consumer-directed messages.

Day 2: Feb 10, 2021