Michael Ruta

Digital Capabilities Lead

Mike serves as the Digital Capabilities Lead at AMAG Pharmaceuticals, a biopharmaceutical company outside of Boston, MA focusing on meeting unmet patient needs in maternal health, women’s sexual health, and hematology/oncology. Mike’s main focus is to implement foundational and game-changing digital and modern marketing technologies across the brands, including two consumer-driven women’s health products—INTRAROSA and VYLEESI.

With a background in capabilities, Mike led the implementation of an in-house SMS and telemedicine, where he conducted an aggressive search for the right partners. He was able to sell-in to senior leadership and others on the value of harnessing these tools internally; demonstrating the true business impact and huge cost avoidance.

All Sessions by Michael Ruta

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Day 1: Feb 9, 2021

Day 2: Feb 10, 2021