Katerina Danilidis

Principal, Consulting and Analytics Services

Katerina is a Principal in the Consulting & Analytics Practice at IQVIA Canada. She has more than twenty years of experience in life sciences, focused on providing consulting & advisory services for successful commercialization of pharmaceutical products and medical treatments. Her main area of expertise is the integration of primary market research, with advanced analytics techniques and secondary data, to support brand strategy development, commercialization, and performance monitoring.

Katerina’s background includes clinical training as an allied health care professional, a Bachelor of Commerce (Decision Sciences) from Concordia’s JMSB and an MBA from McGill’s Desautels Faculty of Management. She also earned the Certified Market Research Professional (CMRP) designation.

All Sessions by Katerina Danilidis

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Day 1: Jan 26, 2021

10:20 am

10:20 am


Customize your Campaign Strategies to Better Engage your Target Audience

The disruption of the global pandemic has impacted HCP behaviour and preferences. In turn, this has accelerated the shift to a more customized means of engagement. A modern engagement approach must seamlessly integrate digital interactions across multiple channels. Enhance your customer experience and ROI by developing a deep understanding of your customers and reshaping your technology, people and processes. Source practical solutions to:

  • Understand the different HCP engagement personas, based on demographic factors and evolving behaviours and preferences
  • Amplify the effectiveness of your campaigns using the right mix of digital and non-digital channels tailored to HCP engagement personas
  • Examine the implications of current consent regulations and new advertising guidance on outreach compliance
  • Explore executable strategies that address campaign underperformance and optimize digital engagement

Day 2: Jan 27, 2021