Kate Greengrove, a content enthusiast, is currently leads Content Strategy & Operations at GSK with the goal of making content a core marketing capability. Prior to this role she led the Marketing for the BENLYSTA Team in the Specialty Business Unit and before that she was the Sr. Director Marketing for the Neuroscience Portfolio including the epilepsy and migraine franchises in US Pharma. She has extensive US launch experience including BENLYSTA Subcutaneous, BONIVA, TREXIMET and POTIGA. She joined the company 22 years ago in R&D’s Global Commercial Strategy organization from Ernst & Young LLP where she was a management consultant in their Life Sciences Strategic Advisory Practice. Her undergraduate degree is in Chemistry and Anthropology from Dickinson College in Carlisle PA and she earned an MBA in Marketing from Seton Hall University in South Orange, NJ USA. She began her career as a chemist and has worked in a variety of technical and commercial positions for P&G, Beecham Consumer Products, and Novartis. She enjoys coaching and mentoring and is a GSK Job Plus Coach and the Women’s Leadership Initiative lead for the US. She lives in Raleigh with her husband Art and two daughters Eva (23) and Ella (17).
Day 1: Jan 26, 2021
CASE STUDY: ENHANCING EMAIL INTERACTIONS
Using Your CRM to Inform and Drive Your Email Marketing Messages: Effective Strategies
The volume of emails and traffic on healthcare websites has increased dramatically this year. Make sure you know how to stand out in a crowded email environment and that your message is heard. Acquire the expertise you need to:
- Use data analysis to enrich your customer knowledge and to create targeted lists and messages
- Educate your customers and provide the information they are seeking at the right time
- Track the impact of your marketing efforts to improve content without creating email fatigue
Refine and focus your messaging to optimize email interactions with your customers.
Day 2: Jan 27, 2021