Igor Rudychev

Head of U.S. Digital, Data, and Innovations


All Sessions by Igor Rudychev

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Day 1: Feb 9, 2021

Day 2: Feb 10, 2021

11:15 am

11:15 am

CASE STUDY: DIGITAL AGENCIES

Establish which core digital capabilities are needed for Canadian pharma to transform vs. shiny new pennies and more advanced technologies

This session will offer an understanding of Agile marketing and winning digital team structure. Establish how Agile marketing method enables and streamlines end to end, eHCP digital decision-making journey. Achieve a step-by-step action plan to:

  • Formulate the essential tools, technology, and capabilities required to achieve agile customer-centric digital marketing engine
  • Optimize time and budget to streamline end to end and the eHCP digital decision-making journey
  • Establish precise measurement and accountability
  • Design Customer decision journey based on behaviour and data

Establish which core digital capabilities are needed for Canadian pharma to transform