Henry Chak

Sr. Product Manager

Henry is a smashup of adventure, storytelling and marketing. He is an accomplished healthcare marketer with a track record of best in class product launches and successful turnarounds across the pharmaceutical and medical device sector. Henry is inspired by the changing landscape of healthcare, where patients are becoming more informed and engaged ‘consumers’ of health than ever before. In his current role, he spends considerable time exploring how pharmaceutical brands can insert relevancy and compassion to better serve those living with chronic conditions.


All Sessions by Henry Chak

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Day 1: Feb 9, 2021

Day 2: Feb 10, 2021

3:30 pm

3:30 pm

CASE STUDY

Bolster your Direct-To-Patient marketing to advance your brand

Patients today are more informed than ever before about their health and treatment choices through online communities and social media platforms. While the majority has turned to Dr Google for health information; patients are increasingly turning to social media platforms to connect with others for support and exchange information and experiences related to their conditions. This has given rise to the phenomenon of patient Key Online Influences – individuals who are actively shaping the conversation around your brands with their community. Walk away with an action plan to:

  • Analyze the changing expectations that patients have on pharmaceutical companies while advancing your brand(s)
  • Develop effective DTP strategies to improve patient engagement
  • Examine how to have effective DTP communications while adhering to Canadian regulations

Develop effective DTP strategies to improve patient engagement