Hans Hansen

Principal, Commercial Effectiveness Services

Hans Hansen, Principal, Commercial Effectiveness Services

Hans Hansen is a Principal within the Commercial Effectiveness Services division of the Canadian Business Unit of IQVIA.

As part of the consulting team, he partners with large and emerging biopharma clients to leverage key insights from data and maximize value of commercial operations. Hans has 18 years of pharmaceutical industry experience from strategic and operational roles in sales, marketing, and general management across Europe, Canada, and Asia Pacific.

He holds an M.Sc. in International Business from Copenhagen Business School and has completed executive education at INSEAD in Finance, Sales Management and Negotiations. Among his areas of expertise are Launch Excellence, Multi-Channel and New Commercial Models.

You can contact him at [email protected]

All Sessions by Hans Hansen

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Day 1: Feb 9, 2021

1:30 pm

1:30 pm

Unlocking Customer Insights that Drive Precision: Redefining primary research approaches with real-world data and advanced analytics

Go beyond knowing what your customers are doing to gain insight into why they act as they do. Despite mountains of data available, gaining meaningful insight in today’s complex markets demands a fresh approach; one that moves beyond traditional market research and secondary information. Primary Intelligence integrates real world data with primary market research and applies advanced analytics to deliver deeper insights and enable you to predict, assess and track customer behaviour. This session will present examples and case studies to show how Primary Intelligence can help you understand you brand’s true impact and better know your customers.

Day 2: Feb 10, 2021