Gaetan Akinrolabu

Associate Director – Social Media Strategy

With more than 10 years executing high value digital marketing campaigns for campaigns inside and outside the pharmaceutical space, Gaetan has created a track record of using digital strategy, content marketing and in-depth knowledge of how paid media works to drive platform growth, conversion upon objective to over-exceed ROI and meet business objectives/goals with insight from analytics. Currently serving as Associate Director of paid media and social media strategy at Bristol-Myers Squibb, Gaetan oversees all social media/digital execution on all flagship corporate channels, constantly developing new ideation on digital campaigns that stimulate target audiences and using custom created digital analytics dashboards to continuously optimize tactics to yield budget efficiency and upticks in quality engagement. Having both in-house and agency experience, Gaetan is a self-starter with an entrepreneurial mindset, who truly understands the importance of staying on the pulse of the constant evolution of digital platforms in order to stay relevant and impactful.

All Sessions by Gaetan Akinrolabu

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Day 1: Feb 9, 2021

9:00 am

9:00 am


How to deal with globalization or regionalization of the marketing function as a Canadian affiliate to achieve alignment

Over the last few years, Pharma Companies have pulled marketing resources from their affiliate countries (like Canada). This will create Global and/or Regional Marketing Teams who deliver marketing tools/programs to the affiliates. Take away specific solutions to:

  • Achieve economies of scale
  • Improve economies of scale
  • Transform alignment of marketing strategies globally

Transform alignment of marketing strategies globally and improve economies of scale

Day 2: Feb 10, 2021

8:30 am

8:30 am


Assess the importance of data and analytics, data science and modelling in the pharma world to revamp marketing operations

Data analytics in marketing focuses on processing and performing statistical analysis on existing digital data sets. Establish how analysts concentrate on creating methods to capture, process, and organize data to uncover actionable insights for current problems and faster decision making. Create a roadmap to:

  • How to produce results that can lead to immediate improvements
  • How data analytics can help marketers improve their day to day job operations requirements and overall organizational skills
  • Establish the best way to present this data to predict customer behaviours and market trends

Revamp your marketing operations through efficient use of data and analytics, data science and modelling